9 Tips To Increase Small Business Profits Without Spending Extra Resources

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All business owners are on the lookout for ways to increase their profits. The good news is that you can generate extra profits without spending additional capital. All you need to do is carry out an in-depth assessment of your daily activities, with the aim of enhancing them to maximize efficiency. Carrying out an assessment does not necessarily require the presence of a financial consultant.

Below are nine proven tips that will help you significantly improve your startup’s profits through simple readjustments of your operation.

1.      Strictly use excellent resources

Your company’s productivity correlates directly with the equipment and staff you depend on, so it is important to evaluate the resources at your disposal on a regular basis. This will help you identify any financial wastage eating up your profits. A small company cannot afford to maintain a large staff, and some roles can be efficiently managed by just a couple of employees. When purchasing inventory, invest in the best products on the market since they will yield the best long-term return on investment.

2.      Enhance your professional image

Adequate trust is necessary to convert a potential customer into an actual client. Your company’s appearance can make or break your brand. Locating your small business in an appealing office complex, and ensuring your employees dress sharply, goes a long way  towards establishing trust with potential clients.

Entrepreneurs who do not have an office can still enhance their professional image by subscribing to a virtual receptionist service. A virtual receptionist performs all functions of a general secretary. Your clients will believe you have a secretary since virtual receptionists are trained to answer telephone calls with etiquette.

3.      Strive towards achieving monthly sales’ targets

To ensure your business stays on track, you need to identify your weekly and monthly objectives. Listing your business goals clarifies your overall vision and mission to your staff. Written goals are useful tools for assessing your progress. Rather than spending too much time and resources on diverse tasks, devote your efforts to attaining weekly goals. When you conquer your weekly sales goals, you will be in a better position to meet your monthly goals, and so build profit over a long duration. 

4.      Maximize gains in efficiency

As a budding entrepreneur, you should be focused on increasing efficiency. Getting the most out of your resources while using minimum input gives you the best chance for making profit. Looking for ways to cut the cost of your recurrent expenditure does not make you appear cheap. You should drop subscriptions to prestigious online services and memberships that do not contribute towards your company’s profits.

A business that leases, rather than buys, motor vehicles incurs fewer direct expenses since there are no insurance premiums or maintenance costs. There’s no shame in cleaning your premises yourself, or rolling up your sleeves to perform building maintenance.

5.      Improve your sales revenue

To maximize your profits, you need to figure out a way to double, triple, or even quadruple your revenues while also scaling down expenses. A large margin between income and expenses enables your business to run effectively, since there’s adequate cashflow to sustain major and minor functions. One way of achieving this goal is to derive maximum value from each customer.

You will amass numerous long term clients through focusing on meeting their needs. A happy client will come back to you time and again, and will bring in additional customers through word-of-mouth referrals. Repeat business is more profitable than the expense necessary to attract new customers. One way of minimizing your advertising budget is having good sales magnets, and lead funnels available on your online platforms.

6.      Adopt a rational pricing strategy

The best pricing strategy is one that includes all hard and soft costs incurred in running your business. Entrepreneurs will often  adopt a low-pricing approach to attract clients. This strategy has two disadvantages that directly affect profitability.  One - despite low prices attracting customers to your business, the sales revenue generated is too small to sustain operations over long durations. Two - some clients will avoid your products, because low prices are usually associated with inferior quality.

Some entrepreneurs adopt a skimming price strategy while hoping customers will not realize they’re paying far too much for the product or service. This is a dirty trick you should avoid at all costs, because angry clients can quickly ruin a brand’s reputation. Customers will not mind paying high prices if your products or services are reliable, and of good quality. 

7.      Introduce appealing packages to your customers

By coming up with several product or service packages aimed at enhancing customer’s value for money, they will be willing to spend more than they initially planned. The best part is that you will not need to put huge sums of cash into research and production, because you can assess past customer trends to anticipate their current needs. Plus, your brand's image is enhanced exponentially, especially when your packages outmatch what your competitors are offering.

A practical illustration of this strategy is discounting bulk subscription fees. For instance, if customers pay $12 a month to access your internet supply, you can come up with a 3-month subscription package that costs $30, and also comes with free computer antivirus software.

8.      Seek alternative production inputs

Advances in science and technology have enabled businesses to minimize production costs through utilizing more affordable resources. The discovery of plasma technology led to the invention of TV screens that consume little energy, and have better clarity than cathode ray tubes. Solar power is becoming increasingly popular with medium sized industries, since it is proven to be reliable, affordable, and can sustain mass scale production.

An entrepreneur should constantly research emerging production strategies. What works today can easily be replaced by newly developed techniques, and they could drastically reduce production costs.

9.      Utilize low-cost marketing strategies

Encourage your clients to point new customers your way by offering rewards. People always respond well to rewards! You could hand out a favorable discount on their next purchase, or give them a free product. Acknowledging your customers through rewards increases their loyalty towards your brand, and motivates them to become your unofficial marketing ambassadors.

Launching an affiliate marketing program will help you increase profits without spending additional capital. Come up with an enticing commission rate, and your customers will do the heavy lifting. It is a win-win scenario because you acquire new customers at reduced costs, while your current customers make money through their direct marketing efforts. 

Summing it up

There’s only one secret to increasing your profits without incurring additional expenses -  reduce operational costs to increase sales revenue. Adopt a critical approach when assessing your overhead costs to identify expenses that bring down your profit margin. Never compromise on quality for short-term financial gains that you’ve got from substandard production.

Review your weekly and monthly sales goals to keep you focused on what’s important. This will enable you to identify previously unforeseen obstacles, and deal with them before they damage your profits and future expansion.

Are you struggling with formulating an effective pricing strategy? Get in touch with reliable financial experts who will show you how.

Postat: 17 iulie, 2017

Ruchi Bhargava

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