We are positive that you have heard about it before. Infographics. But why would you ever need one?
Venngage did a survey not too long ago where they discovered that 40.2% of marketers confirmed that original graphics, such as infographics, engaged audiences best. They have even said that they do better than videos, charts, memes, GIFs, and stock photos.
Therefore, they are worth trying out as part of your content marketing campaign. For most people, the challenge is creating them because they believe that they have to be exceptional designers to achieve something that looks professional.
However, it doesn’t have to be this way because there are tools available today (some even free) to create stunning infographics that you can personalize with your brand and that you can incorporate into your marketing strategy.
Here are five easy steps you can follow to create your own infographics without being a designer or having to hire one:
Outline your goals
The most important thing to do before designing anything is to be clear about what you want your infographic to address. An infographic should always solve a problem that your audience has.
You can think about the main problem on a particular topic and some questions you need to ask to solve the problem.
For example, in an infographic about creating Instagram reels:
The problem is: How to create Instagram reels in 2021
The supporting questions: What do you need to start? How to create a script for your videos? How do you use the tool to edit and publish your reels?
One thing to consider is that you will want to tell a story by creating a sequence that solves the problem you have presented in your infographic. The easiest way to do this is by using an infographic template.
Collect data for your infographic
Your next step is to gather the content you want to add to the infographic. You will find the best information on authoritative websites and doing original research.
For instance, you can do a survey, check websites such as Statista, Pew Research, or data from government or scientific sources.
Visualize your data in the infographic
Once you have all your data ready, all you need to do next is select an infographic template that best fits what you want to communicate. There are many online infographic makers built for non-designers.
Here are some examples of charts that your infographic should contain:
Lay out the elements of the infographic design
When you are using an infographic template, the good thing is that you will know how to fill it out with the right information.
Usually, you will add a header where you write the main topic or problem you are solving. Below you will address the issue in different sections. Using charts, illustrations, or icons, you can support your points and make the information easier to understand.
Check out this example from Venngage that summarizes what we have been discussing in this article. Here, a flowchart infographic template was used.
Style your infographic
Finally, it’s time to add style to your infographic. To be aligned with your brand, you will need to use its colors, change the icons, and include your logo and website at the bottom.
Some tips are to use only a few colors, use similar size and style of icons, photos, and illustrations, and don’t use more than two fonts at a time.
As you can see, it is not that complicated to create professional-looking infographics! If you use a template, you will have a visual element that will compliment your marketing strategies smoothly in just a few minutes.