Logo for barware company
- Stare: Closed
- Premiu: £25
- Intrări primite: 124
- Câștigător: Motalibmia
(The definition of Apricus = Sunny, having lots of sunshine, warmed by the sun)
Company Mission Statement: To provide the mass market with quality barware. Our first product will be a set of luxurious whiskey glasses that will be packaged in a high quality box. Please see the attached files for examples of similar products by our competitors.
Product positioning statement:
We offer the mass market products made for bars and enthusiasts. Our customers will use our product to improve their bar experience at home or buy them as gifts.
Benefits of our product:
• Our products are made from the best materials only.
• We produce high quality & luxurious products at a reasonable price. If we had to compare ourselves to a vehicle manufacturer - it would be BMW.
• Designed by experts
Five words that represent our business:
• Ambitious, Honourable, Knowledgeable, Cultured, Modern
Three messages our brand needs to communicate:
• We are a new range of barware product, established in 2021
• Our brand is luxurious, sophisticated and creative
• We produce high quality products.
Value proposition: Any glass used to make our products is crystal. Each product produced is quality checked and hand packed. We offer high quality and luxurious products, but do not charge over the above for doing so.
Characteristics: Dependable, Elegant, Clever, Masculine, Clever, Luxurious
Colours that would represent our brand well: Metallic - gold, silver, turquoise/blue
Colours that we would not like to see: Red, Purple, Brown, Grey
Words we would use to describe our brand image: Charming, Sophisticated, Confident, Trustworthy, Creative, Elegant
Words we would not use to describe our brand image: Urban, Noisy, Silly, Wild, Funny
Emotions we want associated with our brand: Admiration, Aesthetic Appreciation, Excitement, Satisfaction, Triumph
Emotions we do not want associated with our brand: Sadness, Confusion, Sympathy, Boredom, Disgust, Awkwardness