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    5,000 google earth jobs found

    ...existing website and launched a Google Search campaign, but I’d like an experienced Google Ads / local SEO specialist to review the setup and recommend the best strategy. Current setup: Dedicated Balmain landing page on my existing website Google Search campaign targeting Balmain and nearby Inner West postcodes Approx. A$25/day starting budget Exact and phrase-match keywords Around 30 keywords currently loaded Core keywords such as “personal trainer”, “personal training”, “small group personal training” and “personal trainer Balmain” are eligible More specific long-tail Balmain terms are showing low search volume Conversion tracking is set up for form submissions Campaign is new and currently has very limited/n...

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    46 bids

    ...system that watches my master Google Calendar (which already contains iCal feeds from Airbnb, Zillow, and Furnished Finder) and automatically: Detects new, updated, and cancelled reservations, Creates or updates a cleaning job, Looks up the correct property address, Sends an email notification to the cleaner with the property name, address, and cleaning date, and Handles cancellations so cleaners are not notified incorrectly The system must be fully autonomous — no manual approval steps. What already exists A master Google Calendar that is already set up with iCal feeds from the three platforms A list of properties with their addresses (this can be put into a simple database or spreadsheet) What I need built A complete working solution that connects the Google...

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    ...cohesive graphic. Color direction stays firmly in earth tones: soothing greens paired with grounded browns to evoke healing and trust. Clean, contemporary lines and negative-space techniques are welcome so the finished mark feels fresh rather than ornate or traditional. COLOR HEXES: #54a099 and #9bb59a Deliverables • Scalable vector artwork (AI, EPS, SVG) plus high-resolution PNGs • Full-color master, single-color, and reversed/light-background versions • Horizontal and stacked lock-ups for flexible placement • Font names and exact color values for consistent future use Acceptance criteria • All three symbols are clearly identifiable yet integrated into one balanced composition • Palette matches the specified earth-tone r...

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    My primary objective is to turn Google Ads into a steady stream of qualified leads for both B2B and B2C segments. The account is live and has been running campaigns recently, but performance has plateaued. I need fresh eyes and data-driven optimisations to push cost-per-lead down and volume up. You’ll begin with a full audit of the existing campaigns—keywords, match types, ad copy, extensions, audiences, and conversion tracking. From there, build or restructure campaigns that separate B2B from B2C intent, refine bidding strategies, and align ad messaging with the corresponding landing pages. Detailed, actionable reporting is essential so I can see what’s working and where spend should be shifted. Deliverables • Comprehensive account audit with written f...

    $165 Average bid
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    नमस्कार, मेरे पास Google Sheets पर पूरा CRM पहले से तैयार है। मुझे केवल India Post/CEPT API को Google Apps Script से connect करवाना है। काम: - Master Sheet के Tracking Number से bulk tracking - API से Current Status लेकर Master के L Column में automatic update - Automatic time-based trigger setup करना - API authentication/token setup करना - Complete testing सुनिश्चित करना - Existing Active Delivery, Delivered, RTO और Aging system को बिल्कुल disturb नहीं करना है - पूरा code और setup handover करना है नया CRM या नया system नहीं बनाना है, केवल API integration करना है।

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    I have approximately 640 lines of data that need to be searched using Google AI, with the results accurately entered into a Google Sheet. Requirements: Search the provided terms using Google AI. Enter the results into the designated Google Sheet. Follow the instructions shown in the sample video. Maintain accuracy and consistency throughout the work. Complete the entire task today. Budget: ₹200 INR (fixed price) This is a simple data entry task. Please review the sample video before applying to ensure you understand the requirements.

    $2 / hr Average bid
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    My Google Business profile has been suspended for roughly two weeks, and I need it brought back online as quickly as possible. I am still receiving customer inquiries, so every day the listing remains down is costing visibility and revenue. You’ll be handling the full reinstatement process—pinpointing the suspension trigger, preparing all required documentation, completing the appeal form in line with Google Business Profile guidelines, and following through until the listing is live again. If additional verification steps, ownership proofs, or address confirmations are requested by Google, guide me on exactly what to supply and oversee the submission. I’ll provide immediate access to the profile, previous appeal correspondence (if any), and any...

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    Local Google Ads Setup
    6 days left
    Verified

    I need a Google Ads campaign to increase local website traffic for my service-based business in the healthcare and legal sectors. Key Requirements: - Set up targeted Google Ads - Focus on local visitors (Queens, NY) - Optimize for service industry - Campaign setup and launch for American Heart Association courses Ideal Skills and Experience: - Proven Google Ads expertise - Experience with local targeting - Background in service industry campaigns

    $250 - $750
    Sealed
    $250 - $750
    132 bids

    We need a distinctive, professionally designed logo for a startup company named Vital Roots. The company applies organic liquid compost to lawns and pastures for healthier soil and plant growth. The logo should communicate a brand that is environmentally responsible, honest, down-to-earth, professional, deeply knowledgeable, and appreciative of natural beauty. It must work across vehicles, uniforms, signage, print materials, a website, social media, and one-color applications such as decals or embroidery. Avoid relying on generic, overused visual elements such as grass blades, leaves, roots, trees, sprouts, or basic circular “eco” badges. Those elements may be incorporated only if they are transformed into an original, meaningful concept. AI-generated submissions that...

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    207 entries

    Google Ads Campaign Setup + Conversion Tracking (One-Time Project) We are looking for an experienced Google Ads specialist to set up a complete Google Ads account and implement accurate conversion tracking for our business. Scope of Work Google Ads Setup * Create and structure Google Ads campaigns based on our business goals * Set up Search campaigns (and Performance Max if required) * Configure ad groups, keywords, audience targeting, and bidding strategy * Create necessary ad assets and extensions * Apply best-practice account structure Conversion Tracking Setup * Configure Google Tag Manager (GTM) * Set up Google Analytics 4 (GA4) integration * Implement conversion tracking for: * Lead form submissions * Phone call clicks * W...

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    Please accept the quote and create the milestone

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    I am looking for an experienced **Google AdSense specialist** who can fully build, optimize, prepare, and manage my website until it is ready for AdSense approval. I already have: * A domain name * Web hosting * WordPress installed and ready Your job will be to take care of everything else required to make the website suitable for Google AdSense approval. I do not need general advice only. I need someone who can determine what the website needs and implement all necessary work directly. ## Scope of Work * Choose and configure a suitable WordPress theme. * Build and organize the website properly. * Create the required site structure, categories, menus, and navigation. * Create and improve essential pages such as: * Privacy Policy * About Us * Contact Us * Terms ...

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    Freelance Performance Marketer – Meta & Google Ads About Us We are a D2C brand and manufacturer of storage organizers, saree covers, garment covers, tote bags and other cotton-based products. We sell directly through our website and are looking for an experienced Performance Marketing Freelancer to generate profitable online orders. What We Need We are looking for someone who can independently manage: - Meta Ads – Facebook & Instagram - Google Ads – Search, Shopping & Performance Max - Campaign setup and optimization - Audience & keyword research - Creative/Audience testing - Retargeting - Scaling winning campaigns - Reducing CAC/CPA and improving ROAS Our website, products, pricing and creatives will be provided by us. Your primary re...

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    Google Maps 1 Star Reviews
    6 days left
    Verified

    More details: What specific aspects of your travel agency services do you want the negative reviews to mention? Poor customer service What specific elements of customer service should the reviews criticize? This question was skipped by the user Do you want the reviews to mention any specific incidents or details? A mix of both

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    Increase Sales & Subscriptions I need an experienced performance marketer to bring in qualified leads that convert directly into sales. My priority channel is search engines, so you should be comfortable planning and executing Social Media/Google Ads and/or SEO-based funnels that move prospects from first click to purchase. Key deliverables I’m expecting: • Keyword research, ad copy, and creative specifically aimed at purchase-ready intent • A high-converting landing page or the optimization of my existing one • Conversion tracking and clear weekly reporting so we can see cost-per-lead and sales ROI • Retargeting set-ups on the social platforms I already use for nurturing: Facebook, Instagram and LinkedIn Success for me is simple—st...

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    I have an existing Google Sheet that already contains every column we track for each of our products—SKU, category, dimensions, materials, launch date, and a few yes/no attributes. I now need all of those columns converted into a clean, well-structured Google Form so our team can collect new product data in one place and feed it straight back into the same spreadsheet. Here is what I’m after: • Each column becomes a form question with the most logical response type (short answer, paragraph, multiple-choice, checkboxes or dropdown where appropriate). • Required fields match the “mandatory” flag I’ve marked in the sheet. • The form should write responses to a new tab in the current workbook without breaking any existing formul...

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    My site is already live and professionally built, yet the last round of Google Ads under-performed. I’m ready to hand both SEO and Google Ads to someone who can treat them with equal priority and, above all, turn the combined effort into a steady stream of qualified leads. Here’s what I expect to see happening: • A full on-page and technical sweep: fixing crawl errors, improving Core Web Vitals, tightening internal linking, and polishing meta tags so every page is ready to rank. • Keyword work that goes beyond search volume. I have a starting list; you’ll refine it with competitive analysis and intent mapping, then weave the winners into site structure and ad groups. • Properly configured Search Console, Google Analytics 4, and co...

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    ...isometric map base and roughly twenty-five individual building icons, all unified by a solarpunk aesthetic that fuses abundant greenery with visible, forward-looking technology. Think airy glass, trellised façades, solar arrays and wind micro-turbines wrapped in lush vegetation—futuristic yet grounded, optimistic and practical. All have reference materials if requested. Color direction sits firmly in earth tones and greens; muted clays, warm woods, fresh foliage and the occasional copper or brushed-steel accent. The palette should read natural first, then high-tech on closer inspection. Please avoid neon or hyper-saturated hues so everything feels organic when placed together. Scale and perspective matter: every element must be rendered in clean isometric view so t...

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    ...buildings. Your task is to confirm three key data points for each record and document your work so I can easily audit it later. What you will do • Measure the footprint of every building in square metres, drawing polygons directly in Google Earth. • Pinpoint the most likely construction year, relying first on Google Earth historical imagery—the primary source I trust—then supplementing with short GPT-assisted searches or other verified sources only when imagery alone is inconclusive. • Capture the current tenant or business name exactly as it appears on Google Maps. How to document • Enter each value in the supplied spreadsheet. • Add a brief comment only for construction-year estimates, noting the imagery d...

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    I need help getting a Google Business listing taken down entirely because the information shown is wrong. The profile in question displays an incorrect address, wrong contact details and even the business name is inaccurate—essentially every public-facing field needs to disappear. Your task is to lodge and follow through on the proper removal request with Google so the listing no longer shows in Search or Maps. I will supply the URL of the profile and any proof you may need that I control the business account. Deliverables • Confirmation that the listing has been removed (screenshots or official Google email) • Brief summary of the steps taken so I can reference them later Once the profile is gone and the evidence is in hand, the project is...

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    Trophy icon Nonfiction Book Cover Design
    6 days left

    ...typography/accent: Same established gold Overall feeling: Sophisticated, intelligent, provocative, restrained, curious, and perhaps slightly unsettling. I am not looking for alternative golds, bronze, yellow, silver, gray, or an entirely different color palette. Any additional color should appear only where naturally necessary in the artwork—for example, the natural blue and green of a small Earth—and should remain secondary to the established black-and-gold design. The creative freedom should come from the concept, composition, typography treatment, scale, negative space, and imagery—not from changing the established color identity. If exact color specifications are provided with the contest materials, please use those values. TYPOGRAPHY / FONT STYLE Plea...

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    Guaranteed
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    396 entries
    Gain 50 Google Reviews
    5 days left
    Verified

    My service-based business is sitting just shy of the social proof I need. I want to add 50 fresh, legitimate Google reviews and I’m open to any ethical, Google-compliant tactic that works. Here’s where I stand now • Business type: Service provider • Goal: A mix of encouraging existing clients and attracting new ones so both leave reviews • Already in play: Email campaigns and social media requests have been running for a few months, but results have slowed What I need from you 1. A clear, step-by-step strategy that builds on my current efforts while adding tactics I haven’t tried—think SMS follow-ups, QR codes, post-service automations, referral prompts, or whichever channels you know convert best for this niche. 2. All copy,...

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    My Google Business profile is already complete and technically sound; what it lacks is stronger off-page authority so it rises in local search results. The single outcome I’m after is better local search visibility, especially for users typing my service + neighborhood and for those browsing Google Maps. To get there, I want you to focus on off-page tactics that matter most for a location-based brand: • Building local backlinks from reputable, geographically relevant sites • Guest posting on local blogs that my customers actually read • Participating in local community forums to earn mentions and citations We will target a defined set of neighborhoods and nearby cities (I’ll share the exact list once we start), so every backlink, post, or f...

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    I have a batch of credit-card statements in PDF form and I need every credit and debit transferred into a single Google Spreadsheet. Besides the amount, I also require the following details captured for each line item: • Transaction date • Merchant name • Transaction category Please structure the file so that every transaction from every statement appears in one continuous sheet; no additional tabs or workbooks. Accuracy is paramount—I will spot-check totals against the original PDFs. When you finish, simply share the Google Sheet with editing rights so I can verify the figures. If you rely on OCR, make sure the output is double-checked for typos before you hand it over.

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    Google ads Per month Basis -

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    Trophy icon Minimalist Pottery Logo Creation
    5 days left

    ...use earthy browns, terracottas, or muted greens—whatever combination of earth tones you feel best conveys warmth and authenticity—while keeping the overall composition simple and balanced. A secondary deliverable is a single-line drawing version of the same concept that can be transferred to a brass or polymer stamp and impressed into wet clay as my maker’s mark. That line version must work at sizes as small as 15 mm, hold up after firing, and remain recognisable even when the impression is partial. Key points for the design • Minimalist aesthetic, no ornate flourishes • Clear reference to pottery—think a stylised vase, pot, or similar form integrated into the logotype or icon • Colour palette restricted to earth-tone variatio...

    $50 Average bid
    Guaranteed
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    542 entries

    ...ownership of my Google Ads account with one clear objective: generate a steady flow of qualified leads that translate into online sales. The account already has historical data, but it has never been systematically structured or optimised for conversion. Here is what success looks like for me: the campaign architecture is rebuilt around compelling search and display funnels, every ad group is aligned with high-intent keywords, tracking pixels and enhanced conversions fire flawlessly, and weekly reports show a consistent drop in cost-per-lead alongside an uptick in completed check-outs on my store. You will have the freedom to test bidding strategies, creatives, and landing-page variants, provided all changes are documented and backed by clear performance reasoning. GA4, ...

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    I have an existing spreadsheet that lays out every question and its answer choices. I need that content turned into a clean Google Form built for survey use. Each item should appear as a multiple-choice question, and the form must be divided into clear sections so respondents can move through the topics naturally. Deliverables: • A shareable Google Form linked to my Google account • All questions reproduced exactly as in the spreadsheet, using the multiple-choice format • Logical section breaks that mirror the grouping in the source file • Confirmation that responses will be recorded in the linked Google Sheet automatically Once the form is live, just send me the URL along with a quick note on how you structured the sections. No ext...

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    I have a spreadsheet that already holds every question and option I need; now I want that data turned into a live Google Form survey. The form will be built entirely from multiple-choice items—well over ten of them—so no short-answer fields or rating scales are required. All I need back is: • A Google Form that mirrors my sheet exactly (question wording, option order, section titles if any). • Confirmation that each response funnels into its linked response sheet without formatting issues. Feel free to use Apps Script, the Forms API, or any other reliable method, as long as the finished form is delivered ready to send out.

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    I need an experienced Google AdWords professional to manage my search campaigns. The ideal freelancer should have: - Proven experience in managing AdWords campaigns, specifically search campaigns - Strong understanding of keyword research and ad performance metrics - Ability to optimize campaigns for better ROI - Previous success stories or case studies Please include your relevant experience in your application.

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    ...each page; tools such as SEMrush, Ahrefs, Google Search Console, or similar are fine as long as the data is reliable. Use those insights to shape compelling on-page copy: clear headings, natural keyword placement, and meta data that encourages click-through without sounding forced. Because these pages are strictly informational, the tone should teach and reassure rather than sell. Readability (Flesch 60+), originality (100 % Copyscape clean), and factual accuracy are non-negotiable. Everything must be delivered within one month, and you can share drafts in milestones so feedback is quick. Deliverables: • Keyword research report for every page • SEO-focused page outline for approval • Final polished copy (with meta title & description) in Google D...

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    Looking for a Google ads expert to bring in calls for Vehicle breakdowns & recovery in a specific area. This job will have a base pay rate and a bonus per job booked into the system. If you know what you are doing and are confident in your ability you can make a lot of money! Please only bid if you have ran successful campaigns. Start proposal with "GOOGLE" otherwise you will be ignored. People with evidence of past work will be put higher priority. Thanks

    $7 / hr Average bid
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    I need a polished Google Slides theme that matches our new company’s style guide and is ready for day-to-day corporate presentations. You will work directly in Google Slides, set up the master slides, and apply the exact logo, color scheme, and typeface already defined in our branding documentation. Please build 5 – 7 distinct layouts (title, section break, content with image, comparison, quote, thank-you, etc.) so the team can mix and match without breaking consistency. All placeholder text, shapes, and image masks should inherit the theme fonts and colors, and every layout must look balanced on both standard and widescreen ratios. Deliverables: • A shareable Google Slides file set as the master template. • All theme colors and fonts embedded...

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    I need an interactive intake form created on Google Sheets for data collection. The primary purpose of this form is to gather both personal and business information. Requirements: - Utilize Google Sheets to develop an interactive intake form. - Include: - Checkbox responses - Written responses (typically a few sentences long) Ideal Skills and Experience: - Proficiency in Google Sheets - Experience in creating interactive forms - Attention to detail and good organization skills I already have all the content in a PDF (10 pages) I just need it converted to an interactive google sheet I can send to clients.

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    Google & Meta Ads Management
    4 days left
    Verified

    I’m looking for a paid-media specialist who can take full ownership of my advertising on both Google and Meta. You will be responsible for planning, launching, and refining campaigns that meet clear performance targets. At the outset we’ll define the primary objective together—whether that ends up being direct sales, lead generation, or wider brand reach—so you’ll need to be comfortable shaping strategy as well as execution. Once goals and KPIs are agreed, I expect you to handle audience and keyword research, ad copy and creative, budget allocation, tracking setup (Google Tag Manager, Meta Pixel), and ongoing optimisation. Because I don’t have active campaigns running right now, you’ll be building fresh accounts or structures from...

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    I have a small batch of registration forms—no more than five in total—that were originally supplied as static PDFs. I need each one re-created in Google Docs so the text, fields, and basic layout match the originals as closely as possible while remaining fully editable. Accuracy is essential: every input field, checkbox, and line of instructional text on the PDFs should appear in the new documents and align cleanly on the page. Consistent font use, proper spacing, and a tidy page break where necessary will make it easy for my team to maintain the forms later. Deliverables • Up to five individual Google Docs, each mirroring its corresponding PDF registration form • Shared links with full editing rights Once the Docs mirror the PDFs exactly, just co...

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    ...and responsibilities. 5. Do not contact us directly outside Freelancer. ALL communication, questions, updates and work-related discussions must remain within Freelancer messaging. We are looking for an experienced Google Ads, Google Merchant Centre, Google Tags, Google Search Console and GA4 specialist to work with us on an ongoing monthly basis across multiple Australian Shopify e-commerce websites. We are looking for someone who can review, troubleshoot, fix issues and make proactive commercial recommendations – not someone who simply produces reports. MONTHLY SCOPE 1. GOOGLE SEARCH CONSOLE – 8 WEBSITES Review all 8 websites monthly, including: • Account/property health • Indexing and crawl issues • Pages not indexed ...

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    My site is currently blocked by Google for “Phishing content” and visitors are met with a red-screen warning. I need that warning lifted within the next 24 hours. The site already passes a routine antivirus scan, yet something is still triggering Google’s Safe Browsing list. I’m looking for someone who can: • Pinpoint and remove every file, script, or injected link that resembles phishing content. • Verify the cleanup through Google Search Console and request an immediate review so the flag clears without delay. • Run a broader security audit once the urgent fix is done, documenting any additional vulnerabilities you spot and recommending hardening steps (firewall rules, extra scanning tools, headers, etc.). Deliverables for the...

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    I have an extensive data sheet that needs to be converted into a clean, easy-to-navigate Google Form. The questions already exist in the sheet; they just need to be organised and entered in the Form with the right formats and layout. • Question types required: Multiple choice and Short answer, exactly as they appear in the source sheet. • Structure: Several logical sections/page breaks so respondents are not overwhelmed. • Flow: Straightforward—no conditional branching or show/hide rules. Deliverable: a share-ready Google Form (with edit access transferred to me) that mirrors the content and order of the data sheet, neatly sectioned and fully tested for spelling, formatting, and response collection. The sheet will be provided immediately on project...

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    My Laravel site is struggling to get its images properly picked up by Google, and it is affecting both traffic and visibility in image search. I need a technical SEO specialist who knows Laravel inside-out and can diagnose, fix, and validate everything that influences Google Image indexing with 100% guranty result in about a week, not 2 week or 2 month. The immediate priorities are: • Auditing current markup, file naming, alt text, and HTTP headers to find whatever is blocking or limiting indexing. • Generating and submitting a compliant image-specific XML sitemap, then confirming that Search Console reports the images as indexed. • Reviewing , canonical tags, and any middleware or caching rules that might be hiding media files from crawlers. • Im...

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    ...the United States. What I already have: • A fresh, fully responsive site that’s barely indexed • Basic Google Analytics and Search Console set up What I need from you: • A thorough technical and on-page audit to spot crawl issues, speed bottlenecks, or missing metadata • Strategic keyword research tailored to national intent, then implementation across titles, headers, and copy • High-quality backlink building and digital PR that meets Google’s current guidelines—no PBNs or spam • Clear monthly reports showing ranking movement, traffic trends, and next-step recommendations If you work primarily with Google but can advise on Bing or Yahoo later, that flexibility is welcome, though Google is the priority out of th...

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    I already have a Google Business Profile set up, but it still isn’t showing publicly on Google Maps and therefore isn’t ranking for local searches. I need a local-SEO specialist who can take the profile from “created” to “live and visible,” then push it toward the top of the map pack for the main keywords people use to find businesses like mine in my city. Here’s what I’m after: • Verify or re-verify the profile so it appears publicly on Google Maps. • Optimise every field—categories, description, photos, attributes, hours—using best-practice Google Business Profile tactics. • Audit existing citations, correct inconsistencies, and build high-authority local citations to strengthen ...

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    Google ads manager, that can run our monthly ads campaigns of our agency clients, please provide me a ballpark estimate of the cost (monthly), so we can properly calculate the profitablity - please provide past results. - We are looking for young ambitious people that are willing to grow and are driving to grow together with us. - Currently we are expanding our ads services

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    SEO specialist to improve my website's search engine rankings on Google. Primary Goals - Improve search engine rankings on Google Ideal Skills & Experience - Proven track record in SEO - Expertise in Google algorithms and ranking factors - Experience with keyword research and optimization - Ability to analyze and improve site structure and content - Strong reporting skills to track progress and results Skills Required Internet Marketing SEO Link Building Marketing Google Analytics

    $100 Average bid
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    My verified Google Business Profile for my brand has been wrongly merged into a diffrent GMB profile” an unrelated company. I need the two listings fully separated so that my original profile, along with every customer review, appears once again under RK Enterprises alone. Here is where the situation stands: • I already opened a ticket with Google Support, supplied screenshots, and filled their appeal form, yet weeks later there is still no resolution. • I can provide solid evidence that we are distinct businesses—current business licences, utility bills and tax documents are ready to upload immediately. What I’m looking for from you 1. A clear action plan to convince Google to reverse the merge, reinstate RK Enterprises as its...

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    SEO and Google ads ............

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    ...Authenticator) graded card slabs. This is a subtractive manufacturing project involving CNC milling and laser cutting. Do not apply if your background is strictly plastic injection molding. Design Details: Aesthetic and Form: Two distinct interlocking metallic halves consisting of a Red top and a Gold bottom. Fastening: The frame halves must snap securely together using hidden rare-earth magnets embedded into pockets along the inner perimeter. No exterior screws. Windows: Clear acrylic (PMMA) faceplates on the front and back to sandwich the PSA slab.(psa label and card only visible and must be visible in both sides) Gaskets: The design must include a dedicated groove or space for a thin rubber, silicone, or EVA foam gasket lining the inner perimeter. The me...

    $299 Average bid
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    My Google Ads search campaign is already live in a very basic state, but it still needs a full professional tune-up so it can deliver qualified leads for my business buyers-agent service. The account structure, ad groups and copy are in place; what’s missing is the strategic layer—tight keyword refinement (including an expanded negative list), rock-solid conversion tracking and, most of all, a bidding strategy that allocates budget where it moves the needle. Here’s what I need from you: • Audit the current setup, highlighting gaps in tracking, targeting and ad relevance. • Rework bidding and budget allocation—whether that’s Smart Bidding (tCPA / Maximize Conversions) or a well-managed manual approach—so every dollar focuses on cost-p...

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