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Shopping refers to the activity of browsing consumer goods and services with the potential intent of availing the product or service. Traditionally, shopping means going to physical stores to see the product, but over the years has evolved due to the advent of technology.

While in-store shopping offers more personalized experience as “shoppers” are able to inspect products real-time and allows consumers to experience the products they want to try before purchasing, online shopping, or shopping through the Internet, also provides a lot of advantages. Convenience is the primary advantage of online shopping since shoppers do not need to factor in proximity of the store or store hours when deciding to shop. Some products may also become cheaper online since you may get goods directly from the manufacturer of the seller. Online shopping also offers more variety and cost comparison becomes much more easier. Online shopping also eliminates the hassle of big crowds, as well as lining up to pay for purchases.