We at DSR Sons India Engineers Private Limited require the help of a branding agency/freelancer who could help us formulate our brand identity with the objective of building, strengthening, maintaining, and expanding our brand over the short, medium and long term. Our brand identity should be in line with our strategic business objectives and should appeal to the specific target audiences of our brand.
Our business verticals are predominantly into road construction (90%) and Housing, real estate & Property development (10%). We also plan to extent our reach to other manufacturing and engineering services. We would soon branch out and form a new subsidiary once any of our verticals attain significant traction in the market. We are currently based out of Chennai, Tamil Nadu, India.
We would be happy to see our brand represent the Tamil Culture and Values.
We would be happy to increase our budget if we see good progress and quality of work.
The scope of work includes two major sections: (Brand Identity Design & Corporate Website Interface Design)
Scope of Work:
Brand Identity design
The logo specifications, Colors and Proportions shall be part of the Brand Identity Document. The Brand Identity Document should incorporate the verbal and visual expression of our brand.
The objective is to ensure that each and every time we talk to our external and internal stakeholders we speak with one voice. Every experience someone has with our brand - whether in person, through our products, services, support or on our website, is part of our brand. And every experience counts.
A brand identity document shall be provided describing the Brand’s qualities, providing guidelines for the creation of sales, marketing and communication materials using the core elements of our brand identity system; for both print and digital medium.
Elements in the Brand Identity Document that should be covered, includes but not limited to –
1. Brand Values
2. Brand’s Voice and Tonality
3. Brand Promise
4. Articulation of the Positioning Statement with typography
5. Logo Design
6. Logo Specifications
7. Logo Proportions
8. Logo Color Palette
9. Dos and Don’ts for the Logo
10. Color reproductions in different backgrounds and accepted colors.
11. Correct and incorrect uses of the logo
12. Usage of images
13. Defining the primary colour and secondary colour scheme.
14. Typography usage
15. Usage of company name in texts and documents
The Proposal shall also include the specifications for the use of logo in the following:
1. Visiting card
4. Email Template
5. Email Signature
6. Power Point Template
7. Brochure Template
8. Emailer template
9. Standee template
10. Poster template
Corporate Website Interface design
The website interface design should involve and include strategic direction, communication mapping, website structuring, website flow development, content development and aesthetic design.