I am providing you with the literature to review and I want it critically examined in relation to consumer behaviour. The literature should talk about reaction of
Headings for the research paper:
• Introduction to the Industry
• Specific Area of Interest Literature (EG. Social Media in the Automotive Industry, Recruitment 4.0, Tourism Techniques in the Digital Landscape)
• Key Themes in Literature
• Research Proposal the attitude of soccer fans in relation to sales promotion on social media (twitter)
o Proposed research question do fans reach positively or negatively to sales promotion on social media (twitter)
o Research Objectives to determine if fans would react positively to sales promotion or want to protect the feeds of sales promotion as this is the only platform where they can interact with the brand.
o Research Methodology mainly quantitative
o Key Sources: once the project is awarded I will provide the literature I want reviewed
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