As a freelance graphic designer/web designer, you want great, persuasive copy for your about page and project pages that converts lookie-loo prospects into paying clients.
You need an about page that builds trust, proves your credentials, shows that you deliver projects on time and on budget, demonstrates that you're 'in-the-know' (you're on top of the current trends so when they hire you they aren't getting old hat designs but something that is attention-getting, conversion-producing and disruptive), and, most importantly, proves that you are client-focused.
Too many about pages are 'me' focused ("I did this. I have this qualification. I enjoy doing X") instead of 'you' focused. Everything a prospect reads goes through the "What's in it for me?" filter. I'll make sure your copy explicitly or implicitly tells them why hiring YOU will make their life easier, make them more money, and give them a website and/or graphic design that they can be proud to attach to their business and show to their family and peers.
The character limit prohibits me from going into detail on the project page copy but there are MANY stumbling blocks I know how to avoid.
If you're interested in copy that does the hard job of selling for you, that motivates prospects to hire you regardless of their subjective opinions about what they personally like, and that allows you to spend your time on design work that you enjoy, send me a message so we can talk more.