The bulk of my career has been leveraging medium to large scale ad budgets from advertisers (e.g. Kraft, Kellogg's, MillerCoors, Unilever, Dell) to plan and activate full-funnel, omnichannel campaigns to reach and exceed short-term KPIs that were pre-defined by the brand or agency. That experience has awarded me with competency in nearly every marketing function and advertising medium. I want to dig deeper into the current marketing strategy and start exchanging ideas on tactical plans, both paid and earned (Content, SEO/Search, Influence, Social, CRM/Email, Dynamic Ads, Events/Experiential, Podcasting, etc. etc. etc.).