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I run an EdTech platform that sells specialised online courses to working professionals. My current Facebook advertising brings traffic but isn’t converting at the rate I need, so the priority is a conversion-focused campaign that turns interested prospects into paid learners. You’ll take full control of the Facebook Ads ecosystem—audience research, creative strategy, pixel events, retargeting funnels and daily optimisation—with one clear KPI: sales growth at a sustainable ROAS. Existing ad assets and pixel data are available for you to evaluate and refine; fresh copy, visuals and offers can be created or adjusted as you see fit, provided they stay on-brand. Deliverables • Campaign blueprint outlining audiences, messaging angles and funnel stages • Live ads set up in Ads Manager, configured for Purchase events • Retargeting sequences and look-alike audiences based on past purchasers • Weekly performance report highlighting spend, conversions, CPA and ROAS, plus recommendations for the next sprint Acceptance criteria • Conversion tracking verifies at least 95 % of recorded purchases • CPA reduced by a minimum of 20 % within the first 30 days while maintaining or improving ROAS Access to our Meta Business Suite and course landing pages will be granted immediately after kickoff so you can begin auditing and rebuilding the account without delay.
Project ID: 40681575
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Active 4 days ago
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15 freelancers are bidding on average ₹867 INR/hour for this job

Hello, I’m Raj Kumar, a Meta Ads specialist with 15+ years of experience in e-commerce and lead/sales-focused campaigns. I can audit your existing Facebook Ads, pixel data and creatives, then rebuild the funnel around Purchase events with cold audiences, lookalikes and structured retargeting. I’ll refine messaging, offers and creatives, verify tracking accuracy, and optimise campaigns daily for CPA and ROAS. Weekly reports will clearly cover spend, purchases, CPA, ROAS and actionable next steps. I’ll work toward your 20% CPA-reduction target while protecting conversion volume and profitability. Can we review your current campaign performance and monthly ad budget? Best regards, Raj Kumar
₹750 INR in 20 days
8.0
8.0

Hi there, Converting working professionals into paid learners requires moving past simple traffic campaigns toward high-intent positioning, objection-handling retargeting, and watertight conversion tracking. I specialize in auditing, restructuring, and scaling Meta ad funnels specifically for online education and professional training platforms. How I’ll Reduce CPA & Scale Course Sales: Audit & Blueprint: Review past pixel data and construct a full-funnel strategy—testing career-advancement messaging angles, industry-specific audiences, and lookalikes built from past buyers. Watertight Conversion Tracking: Audit and fix Meta Pixel & CAPI events to ensure >95% purchase attribution accuracy before scaling spend. High-Converting Ad Campaigns: Launch targeted direct-response copy, visual carousels, and video testimonials targeting working professionals, paired with multi-touch retargeting funnels (addressing ROI, time commitment, and pricing). Daily Optimization & Weekly Reports: Manage bids, audiences, and ad variations daily to hit your target of reducing CPA by 20%+ within 30 days while scaling ROAS. Ready to jump into Meta Business Suite and begin the account audit on day one! Best regards, Rajat Pathania
₹750 INR in 42 days
5.1
5.1

Hi, I can help rebuild and optimize your Meta/Facebook Ads strategy with one clear objective: increase course sales while improving CPA and maintaining sustainable ROAS. I have experience in Meta Ads, lead generation, conversion funnels, landing pages, retargeting, audience research and performance marketing, and can take ownership from audit through daily optimization. My Approach • Audit existing campaigns, audiences, creatives and pixel data • Build a conversion-focused campaign blueprint • Configure Meta Pixel/CAPI events and optimize for Purchase • Create prospecting, retargeting and Lookalike audiences • Develop stronger ad copy, creative angles and offers • Build funnel-based retargeting sequences • Monitor and optimize campaigns based on CPA, ROAS, CTR and conversions • Continuously test audiences, creatives, placements and messaging I’ll also verify purchase tracking carefully and aim for 95%+ conversion tracking accuracy. Reporting You’ll receive a weekly performance report covering spend, purchases, CPA, ROAS, winning campaigns/creatives and next-step recommendations. I understand the target of reducing CPA by 20% within the first 30 days while maintaining or improving ROAS. I’ll use the existing data to identify what is already working and focus budget on scalable opportunities.
₹1,000 INR in 40 days
0.0
0.0

Hi, I’m a Digital Marketing & Facebook Ads Specialist with experience in audience targeting, retargeting, campaign optimization and conversion-focused advertising. I can help turn your existing Facebook traffic into paid learners by auditing your current campaigns, pixel tracking, audiences and creatives. I’ll build Purchase-focused campaigns, retargeting funnels and Lookalike Audiences, while continuously optimizing for lower CPA and better ROAS. My main focus will be increasing course sales while reducing ad costs. I can also provide weekly reports with spend, conversions, CPA and ROAS. I’m ready to start with an account audit and improve your campaigns based on the existing data. Best regards, Prapti
₹750 INR in 35 days
0.0
0.0

Your Facebook campaigns are generating interest but losing prospects before purchase, so the first priority is separating audience and creative issues from tracking or landing-page friction. At Poundit, I worked on production e-commerce systems covering Stripe payments, conversion flows, frontend journeys, and AI-assisted payment automation. I can audit the Pixel and Conversions API setup, verify Purchase-event deduplication, trace the funnel from ad click through checkout, and rebuild campaigns around clear prospecting, retargeting, and purchaser-based lookalike segments. Creative angles and offers will be tested systematically, with budget decisions based on CPA, ROAS, conversion rate, and statistically useful data rather than surface-level clicks. Weekly reports will explain what changed, why it changed, and what should be tested next. What are your current monthly ad spend, CPA, ROAS, course price range, and checkout platform?
₹900 INR in 40 days
0.0
0.0

I can help drive your EdTech course sales with a conversion-focused Facebook advertising campaign. My approach will focus on audience research, creative strategy, and daily optimization to ensure we achieve sustainable growth in sales. In a recent project, I successfully transformed a client’s ad performance by refining their audience targeting and enhancing their ad creatives. This led to a significant increase in conversions and a lower CPA, which I aim to replicate for your platform. My expertise includes setting up effective retargeting funnels and look-alike audiences, ensuring that your ads resonate with the right prospects. I will provide a comprehensive campaign blueprint, set up live ads in Ads Manager, and deliver weekly performance reports to keep you informed and aligned. Even if you decide not to work with me, I’m happy to offer a free consultation to share insights on how to improve your project. Regards, AndrewT131
₹750 INR in 7 days
0.0
0.0

New Delhi, India
Member since Aug 31, 2026
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