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Project Overview We’re scaling proven homeowner lead funnels and are looking for a hands-on Meta (Facebook/Instagram) lead-gen specialist who has real experience running home-improvement campaigns, not just theory or general digital marketing. Our priority is lead quality first, then scale. We already generate exclusive homeowner leads daily. You will inherit real historical data, stable tracking, and clear benchmarks. This engagement starts with a paid 7-day audit. If the audit is strong and we see meaningful quality improvements, we’ll move into monthly management and scaling. Our Current Focus Meta-first strategy Google Ads comes later once Meta quality is proven Start with Roofing + Windows Initial spend: ~$50/day per ad set Scale target: up to $5,000/day total We care more about booking-ready homeowners than cheap CPL Verticals We Run: Roofing, Windows, Solar, HVAC, Bathroom Remodels, Flooring, Gutters, Walk-in Tubs, Home Security, Home Warranty, Siding. Each vertical has compliance, messaging, and lead-quality nuances. We are not looking to train someone new to home-improvement lead gen. Deliverables (Audit Phase - 7 Days) You will produce a written audit + media plan, including: Meta Account Audit Campaign & ad set structure Targeting & audience strategy Creative & messaging review Placement & spend efficiency Funnel alignment Tracking & Data Review Pixel + CAPI setup & health Event correctness (lead vs junk signals) GA4 / GTM overview (if applicable) Roofing + Windows Media Plan Targeting strategy & exclusions Creative angles & ad concepts Budget allocation & scaling roadmap Lead-quality improvement plan (explicit) If Audit Goes Well we then move to Monthly Management Campaign builds & optimization Audience refinement Creative testing & iteration Landing page feedback Bid & budget optimization Weekly reporting with insights (no vanity metrics) What Success Looks Like Higher % of homeowners ready to book estimates Fewer low-intent / unqualified leads Stable or improved CPL without sacrificing quality Clear, repeatable path to scale Hard Requirements (Read Carefully) You must have: Hands-on Meta lead-gen experience in home-improvement or local services Experience improving lead quality, not just lowering CPL Comfort working with Pixel + CAPI + CRM feedback Ability to explain exact actions you took, not just outcomes Availability for a pre-award Freelancer call Agreement to no account access until after call + award (security) If you are a generalist agency, SEO shop, or mostly do web/dev work, this is not a fit. To Apply - Please Answer These Screening Questions Short, direct answers only. High-level talk will not be shortlisted. Direct home-improvement experience Have you personally created and managed Meta ads for roofing, windows, HVAC, solar, or similar services? List the vertical(s) and how long you worked on each. Campaign setup reality For one home-improvement campaign you ran: What campaign objective did you use (Lead Form, Website Lead, etc.)? How did you structure campaigns and ad sets at launch? Lead quality problem - action taken Describe one real lead-quality issue you faced (bad intent, renters, price shoppers, etc.). What exactly did you change inside Meta to fix it, and what improved? Hands-on quality levers What specific things do you use to reduce low-intent leads? (e.g. form questions, exclusions, geo controls, creative angles, friction steps) Tracking confidence How do you verify Pixel + CAPI events are accurate before optimizing? What do you check first, and what issues have you fixed in the past? Scaling discipline How do you scale from ~$50/day ad sets to higher spend without breaking lead quality? Availability & process Can you join a short pre-award Freelancer call if shortlisted? Do you agree to no access before award? FAQs Q: Is this Meta-only? A: Yes initially. Google Ads comes later after Meta quality is proven. Q: Will I get access immediately? A: No. Access is granted only after a pre-award call + award. Q: Is this long-term? A: Yes, if the audit is strong and quality improves. Q: What kind of leads are these? A: Exclusive homeowner intent leads for local contractors. We judge success by booking readiness, not form fills.
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53 freelanceri plasează o ofertă medie de $329 USD pentru proiect

hello… I can help you generate high-quality leads for home improvement services through focused Meta (Facebook & Instagram) lead generation campaigns. My approach is built around local targeting, clear offers, and strong conversion tracking so your ads bring real enquiries, not low-quality clicks. ➤➤ Click on CHAT button to connect me…✍️ and discuss your lead goals quickly. I work with a skilled team to plan, launch, and optimize Meta lead campaigns specifically for home improvement businesses. Services included: • Meta Ads account setup or full audit • Facebook & Instagram lead generation campaigns • Local audience targeting by service area and intent • Ad copy and creative guidance for enquiries • Instant lead form or landing page setup • Pixel and conversion tracking configuration • Retargeting for warm audiences • Performance monitoring and regular reporting The focus is to generate consistent, high-intent home improvement leads while keeping cost per lead under control. Why me? 24/7 Communication
$250 USD în 30 zile
8,5
8,5

Hi, Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. My Social media marketing can help with a number of goals, such as: 1. Increasing website traffic 2. Building conversions 3. Raising brand awareness 4. Creating a brand identity and positive brand association 5. Improving communication and interaction with key audiences I will manage Facebook, instagram, twitter SMM & SMO both. I can also manage SEO & Google AdWord. Click on chat button to connect me. Regards J@!
$250 USD în 30 zile
8,1
8,1

With over eight years of experience in digital marketing, SEO, and online advertising, I am your solution for scaling proven homeowner lead funnels. I don't just theorize - I have hands-on experience running successful Meta (Facebook/Instagram) lead-gen campaigns for home improvement projects similar to yours. This means that I already understand the nuances of your verticals like Roofing, Windows, HVAC, and more, ensuring you an advantage in quality-focused success. What sets me apart from other freelancers is my knack for improving lead quality rather than simply lowering CPL. I have personally dealt with various lead-quality issues such as bad intent, price shoppers, etc., and successfully tackled them. For instance, using intelligent form questions, strategic exclusions & geo-controls along with creative angles and friction steps helped me in reducing low-intent leads. And yes, before optimizing and scaling ad sets to higher spends - which I have successfully done before - I meticulously verify the accuracy of Pixel + CAPI events and fix any issues to maintain reliable tracking of results. My proficiency with Google Analytics(transparency), Facebook Ads(contract), SEO techniques(ranking), and Home Improvement sector are a perfect blend making me the best choice for this project
$250 USD în 15 zile
7,4
7,4

Dear David, I am highly interested in your Meta Lead-Gen Specialist audit project focused on home improvement verticals, including roofing and windows. With extensive hands-on experience managing Meta campaigns specifically for local service industries, I fully understand the nuances of lead quality over mere volume or low CPL. My approach aligns precisely with your requirements: conducting a detailed account audit that reviews campaign structure, targeting, creative messaging, placements, and pixel + CAPI tracking health to ensure clean, actionable data. I prioritize filtering out low-intent leads by refining audience segmentation, optimizing form questions, and applying exclusion strategies to improve booking readiness. For scaling, I implement disciplined budget increments at the ad set level, continuously monitoring lead quality metrics to sustain performance as spend rises. I am able to provide clear, granular explanations of all actions taken, ensuring transparency and data-driven adjustments. I confirm availability for a pre-award call and agree to no account access prior to award and discussion. I look forward to delivering a comprehensive 7-day audit and media plan that drives measurable improvement in homeowner lead quality and a scalable growth path. Thank you for your consideration. Best regards, Firoz
$251 USD în 31 zile
6,9
6,9

"Hi, I will help you grow your business with Meta lead generation. I have over 8 years of experience, and my area of expertise is developing successful Facebook and Instagram advertising campaigns. My strategy is centered on identifying your target market, creating effective advertisements, and performance optimization to achieve the greatest outcomes. Here’s what I offer: Keyword Analysis – Identifying the most impactful keywords to get your ads in front of the right people. Custom Audience Targeting – Ensuring your ads are seen by the audience most likely to convert. Audience Research – Delving into data to find your perfect audience. Strategic Planning – A custom plan that outlines how to reach your business objectives. Targeted Ads – Ads designed specifically for your audience to drive traffic and conversions. Writing Ad Copy – Crafting engaging ad copy that grabs attention and motivates action. Split A/B Testing – Running tests to find the best-performing ads and maximize ROI. Facebook Pixel Setup – Setting up the necessary tools to track and optimize performance. Ad Monitoring & Optimization – Keeping an eye on performance to ensure we’re always improving. Lookalike Audience Targeting – Expanding your reach to new users who resemble your best customers. Let’s get started today! Best regards, Anju MA"
$250 USD în 30 zile
6,2
6,2

Hello David, I’m excited about the opportunity to audit and optimize your Meta lead-generation campaigns specifically for home improvement services. With a strong focus on lead quality over cost, I will leverage my deep hands-on experience running targeted Facebook and Instagram campaigns to improve booking-ready homeowner leads. Here’s how I will approach the 7-day audit: 1. Conduct a thorough Meta account audit covering campaign/ad set structure, audience targeting, and creative messaging aligned with roofing and windows verticals. 2. Assess tracking setup including Pixel, CAPI, and event accuracy to ensure reliable data for optimization. 3. Evaluate placements, spending efficiency, and funnel alignment for maximum conversion potential. If successful, I will continue managing campaigns by refining audiences, testing creatives, optimizing bids, and providing insightful weekly reports. I am ready for a pre-award call and understand account access will come post-award for security. Looking forward to helping you scale high-quality homeowner leads with transparency and precision. Best regards, Rustam
$250 USD în 31 zile
5,2
5,2

"Hello I hope you're doing great! I will help you grow your business with Meta lead generation. With more than 8 years of experience in Facebook Ads, I work with businesses to increase their customer reach, enhance lead generation, and achieve stronger returns through effective ad management. Here’s what I can do for you: 1) Finding & Targeting the Right Audience 2) Planning & Creating Campaigns 3) Writing & Designing Ads 4) Testing & Improving Ads 5) Managing Your Budget 6) Tracking & Analyzing Results 7) Running Remarketing Ads 8) Providing Regular Reports I’d love to talk more about how I can help with your projects. I’ll share details about my past work in the chat. Best, Raghav MA"
$250 USD în 30 zile
4,9
4,9

Hello, Looking to get real results from Facebook & Instagram Ads? We provide affordable with quality Meta Ads management that helps businesses generate high-quality leads, sales, and brand awareness. With 10+ years of experience, we craft data-driven ad strategies that deliver maximum ROI. How We Work: ✔ Audience Research & Targeting – Reaching the right customers who are ready to engage. ✔ Ad Creatives & Copywriting – Creating scroll-stopping visuals and compelling ad copy. ✔ Campaign Setup & Optimization – Structuring campaigns for cost-effective results. ✔ Retargeting & Lookalike Audiences – Maximizing conversions with precision targeting. ✔ A/B Testing – Testing different creatives and strategies for the best performance. ✔ Budget & Bid Strategy – Managing ad spend to ensure the best ROI. ✔ Performance Tracking & Reporting – Regular updates with clear insights on campaign success. We don’t run generic ads. Our Meta Ads strategy is designed for businesses that want real, scalable growth. Let’s discuss how we can make your ads perform better. Send a message now! Best Regards, NextStep Web Technology
$250 USD în 30 zile
4,1
4,1

Dear David, I am highly interested in your Meta Lead-Gen Specialist role focused on home improvement. With hands-on experience managing Facebook and Instagram lead generation campaigns specifically for home services including roofing, windows, and HVAC, I bring a deep understanding of vertical-specific nuances crucial for lead quality optimization—not just volume or low CPL. My approach prioritizes lead quality through rigorous campaign architecture, targeted audience exclusions, layered form questions, and creative messaging designed to filter out low-intent prospects such as renters or price shoppers. I have successfully utilized Pixel and CAPI setups integrated with CRM feedback loops to ensure precise event tracking and data integrity, verifying accuracy before optimization. For one roofing campaign, I structured campaigns with Lead Form objectives segmented by geo and interest clusters, and reduced unqualified leads by refining ad copy and exclusion parameters based on lead feedback. Scaling from ~$50/day ad sets to multi-thousand-dollar budgets was achieved via incremental step-ups while continuously monitoring CPL, conversion rates, and lead intent metrics. Thank you for considering my proposal. I am confident my specialized expertise aligns precisely with your quality-first, scalable lead generation goals. Best regards
$250 USD în 31 zile
3,7
3,7

Hello David, I’m Firoz, a hands-on Meta lead-gen specialist with 7+ years in digital marketing, including deep experience running and optimizing home-improvement campaigns across roofing, windows, and HVAC. I understand your focus on lead quality over cheap CPL and bring proven skills in Meta Ads, Pixel & CAPI tracking, and CRM-integrated feedback loops. Here’s my approach for your 7-day audit phase: 1. Meta Account Audit: Analyze account setup, campaign/ad set structure, and audience targeting for your roofing and windows verticals. 2. Creative & Messaging Review: Evaluate ad creatives and messaging alignment with homeowner booking intent. 3. Tracking & Data Health Check: Verify Pixel and CAPI events, troubleshoot discrepancies, and assess event accuracy for quality leads. 4. Funnel & Spend Efficiency: Review placement strategy, budget allocation, and scaling readiness with a quality-first mindset. 5. Develop a detailed media plan including targeting strategy, creative angles, spend roadmap, and lead-quality improvement actions. I am ready for your pre-award call and agree to no account access before award. Let’s elevate your funnel’s lead quality and scale efficiently. Looking forward to your reply. Best, Firoz
$251 USD în 31 zile
4,4
4,4

Hello, This is exactly the type of hands-on, quality first Meta lead gen work I specialise in. I’m not a generalist and I don’t run theory-based campaigns. My focus has consistently been reducing renter/low-intent leads filtering price shoppers, and scaling only after quality stabilises using real CRM feedback, not vanity metrics. I’m comfortable inheriting live accounts with historical data, auditing campaign structure, creatives, targeting, Pixel + CAPI health, and then building a clear media plan that shows exactly how to improve homeowner intent before scaling spend. I also work very deliberately at the $30–$75/day ad-set level, locking in signal quality before moving toward higher budgets. What you’ll get in the 7-day audit: A direct, written Meta audit (no fluff) Roofing + Windows media plan focused on booking-ready homeowners Clear quality levers: targeting, exclusions, form friction, creative angles Tracking validation (Pixel + CAPI + event integrity) A realistic scaling roadmap that protects lead quality If the audit performs, I’m fully comfortable owning monthly optimisation, creative testing, audience refinement, and scaling with weekly reporting tied to booking readiness not CPL alone. I’m available for a short pre-award call, and I fully agree to no account access before award. Happy to answer the screening questions directly. Regards, Misbah
$300 USD în 30 zile
3,5
3,5

Hello, Greetings!! I’m a **paid media specialist with 8+ years of hands-on experience** and direct **Meta lead-gen work for local & home-improvement services**, where **lead quality and booking readiness** were the primary KPIs. **Direct experience:** I’ve personally managed Meta campaigns for **Roofing, Windows, HVAC, Solar, and other local contractor services** over multiple years, working with daily lead volume and CRM feedback. **Campaign setup:** I typically use **Website Leads or Instant Forms**, launching with separate campaigns by vertical/geo, ad sets segmented by audience intent, and controlled budgets (~$50/day) to validate quality before scaling. **Lead quality fix example:** Issue: renters & price shoppers. Action: added homeowner-only copy, form qualification questions, tighter geo filters, and removed low-intent creatives. Result: fewer leads, but higher booking rate. **Quality levers:** Form friction, exclusions, geo controls, intent-based creatives, landing page alignment. **Tracking:** I verify Pixel + CAPI via Events Manager, deduplication, event firing, and CRM match quality before optimizing. **Scaling:** Gradual budget increases, duplicating winning ad sets, creative refresh—never brute force. I’m available for a **pre-award call** and agree to **no access before award**. Happy to start with the **paid 7-day audit**. Thanks
$250 USD în 30 zile
3,0
3,0

Hi there, I’m ready to help with Meta Lead-Gen Specialist (Home Improvement) - Audit First, Quality-Focused and deliver results you’ll love. With proven expertise in Facebook Ads, I ensure reliable communication, on-time delivery, and complete satisfaction. As a dedicated professional, I focus on creating solutions that align perfectly with your goals and brand vision. You can count on consistent updates, quality results, and full support throughout the project. You can also view some of my successful projects here: https://www.freelancer.com/u/komalshaikh92 Let’s connect and discuss how I can bring your project to life, I’m confident I can deliver beyond expectations! Best regards, Komal
$299 USD în 6 zile
2,6
2,6

Hello, I help brands scale profitably with data-driven Meta Ads strategies. From targeting the right audience to maximizing ROAS, I manage campaigns end-to-end for measurable results. The Challenge: Brands struggle to turn ad spend into consistent sales and high-quality leads. My Approach: Full-Funnel Campaigns: TOFU → MOFU → BOFU to guide prospects from awareness to purchase. Advanced Tracking & Analytics Audience Targeting & Segmentation: Interests, behaviors, custom & lookalike audiences. Creative That Converts: Scroll-stopping visuals, hooks, and copy tailored to your niche. A/B & Multivariate Testing: Continuously optimizing creatives, placements, and CTAs. Retargeting & Remarketing: Capture warm audiences and maximize ROI. Reports:- Weekly reports Let’s turn your ad budget into consistent profits
$250 USD în 30 zile
2,2
2,2

Hi there, I'm Zaheer Mahomed, and I am excited about the opportunity to work with you on scaling homeowner lead funnels with a Meta (Facebook/Instagram) lead-gen strategy. I have hands-on experience in running home-improvement campaigns, focusing on lead quality over quantity. My expertise lies in targeting strategy, creative messaging, and improving lead quality through precise actions. One insight I bring is the importance of creative angles in ad concepts to engage homeowners effectively. Let's discuss how I can elevate your campaigns. I am available for a pre-award call at your convenience. Looking forward to collaborating with you. Best regards, Zaheer Mahomed
$500 USD în 14 zile
2,1
2,1

Hi I have hands-on experience running Meta lead-generation campaigns specifically for home-improvement and local service businesses where lead quality matters more than cheap CPL. I’ve managed campaigns for verticals like roofing, windows, HVAC, and similar homeowner services, working directly with real historical data, Pixel + CAPI, and CRM feedback to improve booking-ready leads. For audits, I focus on campaign structure, audience intent signals, exclusions, creative angles, placements, and funnel alignment—not surface-level metrics. I review Pixel and CAPI health first, verify event accuracy, and isolate junk-lead signals before recommending any scaling. My approach to lead quality includes tighter geo controls, homeowner-focused creatives, intent-framing copy, friction in forms, exclusion layers, and disciplined budget scaling. I’m comfortable starting with a paid 7-day audit and delivering a clear, written media plan covering Roofing and Windows, including targeting strategy, creative concepts, budget allocation, and a quality-first scaling roadmap. If the audit proves strong, I’m ready to move into monthly optimisation and scaling with clear weekly insights focused on booking readiness, not vanity metrics. I’m available for a pre-award call and fully agree to no account access before award. Thanks Samrat Banerjee
$268 USD în 30 zile
1,0
1,0

As a seasoned Meta Ads specialist with over 4 years of experience running successful campaigns for various e-commerce brands, I am confident that I am the perfect fit for your home improvement project. My deep understanding of Meta's nuances and my ability to reduce low-intent leads while maintaining higher quality CPL aligns perfectly with your project goals. In terms of home improvement campaigns, yes, I have personally handled Meta ads not just for roofing and window services but also for HVAC and solar services. I understand the specific challenges that arise in this vertical and know how to tackle them effectively. For example, in the past OCR errors were creating misleading leads, I accurately identified this issue using a systematic review of Pixel + CAPI events and took corrective actions to improve quality. Where I truly excel is in my ability to scale profitable ad sets without compromising lead quality. My disciplined approach involves structure improvements, audience targeting refinement, creative testing and iteration, bid and budget optimization ensuring a clear path to scale while consistently delivering booking-ready homeowners. Lastly, my clients value my quick turnaround time, transparent reporting, and my commitment to their brands' success. Let's take your homeowner read funnels to an entirely new level together!
$250 USD în 7 zile
0,8
0,8

With a rich portfolio highlighting my deep expertise in Digital Marketing, I'm confident in my ability to ameliorate the lead quality for your Meta-based home improvement campaigns. I have a rock-solid understanding of both the strategic and technical aspects that undergird a successful campaign. My hands-on experience in promoting roofing, windows, HVAC, solar, and similar services has enabled me to appreciate the nuances of each vertical and devise specifically tailored solutions to reduce low-intent leads with great success. Sounds familiar? It should because you'll find these challenges tackled in my previous campaigns. Moreover, I'm adept at utilizing data analytics tools like Pixel + CAPI + CRM feedback to ensure event accuracy before any optimization is implemented – safeguarding against any potential glitches. When it comes to scaling ad sets without compromising lead quality, I exercise discipline-backed judgment that consistently yields stable outcomes – a skillset clearly reflected in your project priorities.
$250 USD în 30 zile
0,9
0,9

Hello, I specialize in managing and growing accounts on Facebook, Instagram, and TikTok, setting up and optimizing Meta Ads, Facebook Pixel, retargeting campaigns, and audience insights to drive engagement and conversions. I’ll handle content scheduling, ad creatives, and performance tracking so your brand not only looks professional but also gets measurable results. Your project will be in safe hands I’ll make sure your campaigns are optimized, budget-friendly, and designed to deliver maximum ROI. Best regards, Syed Mashood
$250 USD în 2 zile
0,0
0,0

Hello Hiring Manager, I’ve personally managed Meta lead-gen for Roofing (2+ yrs), Windows (1.5 yrs), HVAC and Solar, focused on booked-estimate quality. I use Website Leads + custom forms, segmented by geo and homeowner signals. I’ve fixed renter/price-shopper issues by tightening geo-radius, adding form friction, exclusion audiences, and intent-led creative—improving booking rates 25%+. I validate Pixel/CAPI via Events Manager, deduplication, and CRM matching. I scale gradually via budget stacking and creative rotation. Happy to join a pre-award call and agree to no access before award. Khuzema
$500 USD în 7 zile
0,0
0,0

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