Social Media Marketing (Facebook, Twitter, Instagram and others)

The Social Media Advertising Specialist is responsible for managing paid social media ad campaigns for our brands on Facebook, Twitter, YouTube, Tumblr and emerging platforms. They are responsible for managing engaging social media ad campaigns by working with the Social Media Strategist and internal teams (design, copywriting, community management). The Social Media Advertising Specialist segments target audiences, tracks ad bids, A/B tests ad copy and creative, and optimizes campaigns for success. They regularly present progress and results to department leads and to the client. The ideal candidate understands the unique role that paid media plays in today’s digital campaigns and how to leverage ad spend to maximize results. Paid Social Media Management: Plan, develop and manage paid digital media for Facebook, Twitter and Google AdWords campaigns, YouTube video campaigns, Tumblr and direct digital media buys; Collaborate with designers, copy writers, community managers, digital strategists and other internal staff to ensure social media ads are aligned with the strategic approach; Maintain a strong understanding of the relationship between content, targeted to the right audience, in the right channel; Generate engagement on paid social media content and drive performance with allotted budget; Analyze and monitor ad performance on a daily basis; Conduct A/B testing to identify high performing ads and incorporate learnings into future campaigns; Recommend and implement solutions for under-performing campaigns; and Review and approve digital media buys from media partners with direction from the Paid Digital Media Strategist. Paid Social Media Reporting: Develop client-facing reports that assess success of paid social media efforts on a monthly and quarterly basis; Analyze results of the report to draft written client recommendations; and Collect internal metrics for future strategic planning. Other: Stay on top of leading paid media trends and communicate learnings to staff – develop test plans to see how platforms perform; Required Qualifications: Experience analyzing/reporting on ad campaign performance and social media metrics; Experience with social media measurement tools (Sprout Social, Simply Measured, etc.); Experience managing/optimizing social media ad campaigns; Experience segmenting target audiences and evaluating results; Experience overseeing numerous projects at once; Highly attentive to detail; Proven ability to communicate with clients on delicate matters; Strong verbal communication skills; Strong editing/writing skills for various client reports, marketing materials, etc.