We are a company of memorable activities, unique events in nature, both b2b and b2c. See our activity on www.smartexperience.ro.
With the changes brought by Covid 19 in the field of outdoor activities, it would turn our attention to indoor activities in online.
We want to launch a motion platform called SmartRaces. It will offer virtual races for sale, the completion of the races being rewarded with a real medal.
Similar project example: [login to view URL]
What do we need?
SmartRaces project logo
Colors: black + orange / white + orange - Code orange: # f7941d, rgb (247,148,29)
Logo type: Icon + name / icon with name integrated in the design / icon from the initials S R
Elements that we would include in the design: globe / moving person / running shoe sole, other elements that induce the idea of movement / virtual reality / world wide / competition / play / trails
1. SmartRaces brand description (how it works, target, tone of voice etc)
2. Examples of logos that attract our attention through colors, elements used
Brief description of the brand:
1. Background / Overview:
In April 2020, following restrictions imposed by the authorities to prevent the spread of the Covid 19 virus, we identified the need for people to continue their sports activities even at home, to continue participating in running / cycling / swimming, etc., even in the virtual environment. Moreover, isolation has facilitated even greater familiarization of people with the online environment, the development of online-only businesses being a prominent feature of this period of several months. Observing this trend, through the SmartRaces platform we want to continue these online initiatives, even after the quarantine period, taking advantage of people's increased appetite for virtual activities.
• Differentiators / strengths / benefits of virtual running:
- by virtual running, you no longer need to worry about traffic, parking, unfavorable weather conditions or unforeseen conflicts or injuries that could make you miss the race, but you can run in the comfort of your own neighborhood;
- you can run once or by dividing the race into several runs, provided that the chronological calendar is maintained;
- you will run with your colleagues in the virtual race, and an entire community will encourage you as you progress in your virtual run or in the virtual races that will bring you wonderful medals;
- you will form new connections and make friends within the community;
- you will develop the spirit of competition within the community, where you will always have new challenges and objects to achieve.
3. The target audience of the brand: who are we addressing?
B2C: 20-50 years / men and women / secondary-higher education / medium to high, high and very high incomes / active people, with a competitive spirit, desire for recognition / hunters and / or collectors of medals and diplomas / interests: healthy lifestyle, travel, exercise, running, cycling, swimming, nature walks, hiking, gadgets
B2B: medium and large companies interested in implementing healthy movement programs for employees
4. Tone of voice (Brand Personality)
How would you define the brand tone of voice? How would you define the brand personality in three words / phrases?
Well-being/ passion for movement / competition
5. Reasons why the audience should gain confidence in the brand and consider it (competitive advantage):
The project belongs to the [login to view URL] brand, a pioneer on the market of memorable activities in Romania, with 10 years of experience in selling memorable B2C & B2B experiences, a network of over 100 partners tested over the years, experiences in all corners of the country , thousands of satisfied customers, constantly looking for development opportunities.
32 freelanceri licitează în medie 52€ pentru acest proiect
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