Hello:
There are ways you should use the social media platform like Facebook.
1. Create a Page
2. Design a cover photo relevant to your Industry
3. Promote your page in the Organic Way
4. Promote your page with a paid advertisement - and use Geo-targeted ads
5. Update Your Social Media Cover Photo Frequently. Use the cover photo to highlight the homes you have for sale. ...
6. Respond to Comments. ...
7. Use Photos and Video for your POSTs
8. Share Interesting and Informative facts
9. Offer helpful advice
10. Show your care about your existing clients
11. Facebook Posts to be made on - Monday, Wednesday, Thursday, Friday, Saturday and Sunday.
We recommend using Twitter, Instagram and Pinterest additionally as those platforms should help to increase you @Brand #visibility.
For any further clarity, please feel free to revert...
Regards
partha