Creating/Managing Paid Campaigns on Google Ad-words & Display Networks
Creating/Managing Paid campaigns on Facebook and other social media networks.
Keyword research using various tools
Optimizing ad copies and landing pages for better results
Generating reports & analyze account performance.
Working in all areas of SEM, SMM, & SEO which will include keyword research, PPC ads, display campaigns, facebook & Instagram ads.
Experiment with various advertising channels and track conversions to figure out - what works best for the company.
Execute and manage all online marketing activities (SEO / SEM / PPC / Google Ad-words / Social Media marketing / Content marketing / Email marketing etc.) including campaign management, keywords targeting, optimization based on data-driven strategies, etc.