Stellenangebot: Media Designer Marketing Spezialist bei iClean Gebaeudereinigung als Minijob -- 2

Job Description:

Stellenangebot: Media Designer Marketing Spezialist (inkl. SEO) bei iClean Gebaeudereinigung als Minijob

1. SEO (Search Engine Optimization) SERVICE:

This service consists in promoting the website on Google with certain specific word families and is very important in the medium and long term because it will become the main traffic provider and implicitly generator of conversions.

2. SEM (Search Engine Marketing) SERVICE:

This service consists in creating paid campaigns (sponsored ads) through Google tools, we will be able to do different campaigns (performance/branding/awareness, promoting promotions/products, shopping) through which various ads will be displayed in the search engine and partners.

With this type of service, there are 3 types of "stages" and implicitly 3 types of costs associated with this type of service (Google Ads - Pay Per Click)

A. Creating a Google Adwords campaign, which includes (Technical and creative setup):

Creating and configuring a Google AdWords account, Configuring Google Tag Manager (including setting goals, conversions, etc.), Configuring Google Analytics + Connecting AdWords

Search campaigns and budget function, even Display / Performance campaigns (the first set of banners is free)

B. Optimization of Google Ads campaigns, which includes: monitoring of Google Ads campaigns (with optimization interventions, bid strategy modification, improvements and adjustments to increase efficiency, etc.)

technical support (phone/email)

periodic reports

v1. Standard campaigns in the search network (performance/branding)

v2. Advanced/dynamic campaigns in the search network (DSA/Remarketing etc.)

v3. Advanced campaigns in the search/display network (Display/Performance-Max): (set of banners)

C. Cost per Click, for running campaigns:

this cost varies from one niche to another and from one type of campaign to another

this cost will be paid by me directly to google

google recommends for increased efficiency, a minimum cost of 1 euro per day, but.. we can lower this budget to a lower value, say 1 euro or even less.. depending on the feedback... but anyway I don't recommend we carry out actions under 1 euro per day, because it would produce (at least at the beginning), approx. 3-40 targeted clicks per day, which are irrelevant in order to obtain conversions and good results!

At the same time, we recommend that you also start promotion actions in social media (Facebook/Instagram and other networks if you wish), for which I present some details:

3. SMM (Social Media Marketing) SERVICE:

Social Media services are based on the creation and personalization of Facebook pages (and optionally Instagram), the development of a content strategy and the creation of an editorial plan to achieve commercial and visibility objectives.

It is extremely important that there is constant activity on the Facebook page in order to keep the company's brand visible, but also to increase the visibility of actions / promotions / services already carried out on other promotion channels (google, website, etc.)

A. Creation / Customization / Audit of the Facebook page (optional), includes:

I already have a Facebook account and a business page

possibly personalization of the Facebook page (cover design, profile photo, etc.)

technical setup and account synchronization (Webshop / Google Tag Manager / Google Analytics / Facebook)

B. Administration of the Facebook page, includes:

elaboration / implementation of communication strategy and editorial plan (with variable number of weekly posts)

creating an optimized strategy for posts (identifying and publishing posts in the days/times when their impact is maximum)

creating quality content, in the most attractive and personalized way

periodic reporting and analysis

Wir freuen uns auf Ihre Bewerbung oder Telefonisch besprech!

Mit freundlichen Grüßen

Florin TOTAN

Inhaber iClean Gebäudereinigung

Aptitudini: Internet Marketing, SEO, Marketing, Marketing prin rețelele de socializare, Marketing prin Motoare de Căutare

ID Proiect: #36025385