I have 12 years of experience working full-time in product-based IT as PERFORMANCE MARKETING MANAGER.
My advert KRAs:
• Digital ads: Google search ads, dynamic, responsive, automated, click-to-call, DV360, video, and smart ad campaigns
• Social ads: FB, Insta, Linked, and more
• Digital growth strategy: Optimizing ads and channels to get max ROI, CTR, CRO, Google ad quality score, and bid rank at the lowest bid and budget possible
• Conversion tracking, call extensions, and automated bid adjustments
My SEO KRAs
Complete technical SEO
• HTML, CSS and JS optimization
• Semrush reporting
• SEO content optimization
• Core web vitals
• Image SEO
• LCP, TTB, FCP optimization
• User experience optimization with session recording with mouseflow or hotjar
• Competitor analysis
• defer CSS, asynchronous loading implementation
• MIME element analysis
Complete offpage
• Content writing, link building, DA, spam score, Google penalty recovery, disavow, and guest posting
Weekly reporting and analytics
Other services
• Drip email marketing
• Organic social media marketing to grow followers
• Native advertising
• Webinar marketing
• Content marketing