Secondary Reaserch - Biscuit market in India

Refer to attached file for complete details KEY ASK We wish to understand Health Biscuits Category India from sales & marketing perspective. BACKGROUND The industry size of the health biscuit category is about Rs 600-650 crore and has been growing at about 15 percent per year. The major brands & players include Nutrichoice from Britannia, Farmlite from ITC, Bournvita Oats from Mondelez, McVitie’s Digestive, Unibic multigrain, Parle Nurtricrunch, Gaia, Multigrain, Sofit Protein Cookies etc. Most of these brands will have multiple products in the category. The category offers biscuits & cookies as: Cat 1) Multigrain / Oats Cat 2) Digestive / high fibre Cat 3) Low fat Cat 4) No maida Cat 5) No Sugar Cat 6) Flavoured (nuts, raisins, chocolates etc) Cat 7) You may add more, if found DELIVERABLES 1) Overall market outlook a. Sales by volume – last 5 years b. Sales by value – last 5 years c. Sales value by regions / state – last 3-5 years 2) Company snapshot – 1-2 paragraphs (Specific to health biscuit category) 3) Market share of health biscuits by brand – at least last 3 years 4) Product listing : Company, Brand, Sub-brand, Category, Variant, flavours, Packaging type, Inside box, Price, Market share 5) Campaign listing: Brand, TV Advertisement, Print Advertisement Link, Digital Advertisement Link 6) Media Coverage listing: Company, Brand , Media / news coverage MANDATORIES 1) Delivery by 14 Dec 2) All data to be backed by source, mentions & links 3) All data, excluding point 2, to be shared in excel sheet 4) You may take reference from any third party report as long as suitable reference & details can be shared