➢Part 5 –Placement/ distribution(about 1-2 pages)
Describe what channels you will use to reach your customers? How does your strategy address customers’ needs/expectations/habits? How does it compare to competitors? Does it require any special efforts, like negotiation of contracts with retailers? Are there any risks involved?
➢Part 6 –Promotion(about 2-4pages)
Prepare a promotion plan for the product launch in the new market (3 months); what will be your creative strategy and media strategy (communication channels); plan for advertising, PR, direct marketing/Internet, sales promotions, and personal sales (or chosen elements of the mix). Present your media plan in the form of Gantt’s chart. There is no need to present a detailed budget, however, you must consider the efficiency (value for money/ cost-effectiveness) of the promotion activities in your marketing plan. How will you
3measure if the promotion renders results, as expected? Will you co-operate with a local marketing agency for the design/execution of this campaign?
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