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What is Internet Marketing? Your Guide to Today's Online ...
Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business.
But what is internet marketing, really?
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their [login to view URL] is a way to promote business and improve profit too.
Business marketing is also known as industrial marketing or business-to-business (B2B) marketing. Despite sharing dynamics of organizational marketing with marketing to governments,[clarification needed] business-to-government marketing is different.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
The Internet is an interactive, multimedia space with a vast and growing population. This means that there are an increasing number of ways to reach potential customers. These include, but are not limited to:
Search Engine Optimized (SEO) website text
Email lists, either to a targeted or general audience
An Internet marketing campaign doesn't have to be comprehensive. Not all campaigns need an email newsletter, a viral video, or a social networking component, but finding the right balance between these options typically leads to greater rates of success for marketing professionals.
For instance, a strong Internet marketing campaign for the release of a new album might consist of a website about the album, daily updates by the artist on social networking pages, and a music video released on popular video sites like YouTube.
The Internet is pervasive and ubiquitous. It has grown to encompass nearly every aspect of society, augmenting or outright replacing older methods of communication. This means that any organization, from the smallest non-profit, to the largest corporation, and even the individual, has an incentive to create a strong online presence.