I hold more than 5 years of market research experience and currently working for McKinsey, global market research company, I do market research to improve companie´s performance on different industries, competition and products. I gather, analyze and interpret information from Capital IQ, which is a paid platform where I can get deep and broad global database information about a market, product or service in the market about the past, present and potential customers for the product or service.
I also research into the business's target market, the industry as a whole, and the particular competitors your company faces.