Digital Marketing Expert for Ethnic wear clothing brand
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Digital Marketing Strategy:
Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
Create and implement plans to drive online traffic, brand visibility, and customer engagement.
Oversee the creation and optimization of compelling content across various digital platforms.
Develop content calendars and ensure content aligns with brand messaging and SEO goals.
Social Media Management:
Manage all social media channels and develop strategies to increase follower engagement.
Monitor trends, analyze performance metrics, and implement improvements to enhance brand presence.
SEO and SEM:
Lead SEO efforts to improve organic search rankings and drive relevant traffic.
Manage SEM campaigns, optimizing keywords and ad copy for maximum ROI.
Develop and execute email marketing campaigns, including segmentation and personalization.
Monitor email performance metrics and implement strategies to improve open and click-through rates.
Analytics and Reporting:
Utilize analytics tools to track and analyze campaign performance, providing insights and recommendations for improvement.
Prepare regular reports on marketing KPIs and ROI.
Develop and manage the digital marketing budget, ensuring cost-effectiveness and maximum impact.
Identify opportunities for cost savings and optimization.
Partnerships and Influencer Marketing:
Explore and establish partnerships with relevant brands and influencers to expand reach.
Negotiate and manage contracts with external partners.
Ensure brand consistency across all digital channels and campaigns.
Implement strategies to enhance brand loyalty and recognition.
Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
Use insights to inform marketing strategies and identify opportunities for innovation.
Proven experience as a Digital Marketing Manager or similar role.
Demonstrated success in developing and implementing effective digital marketing strategies.
In-depth knowledge of SEO, SEM, social media, content marketing, and email marketing best practices.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and leadership skills.
Experience managing budgets and external vendor relationships.
Creative thinker with a proactive and collaborative approach.
ID Proiect: #37512776
Detalii despre proiect
62 freelanceri plasează o ofertă medie de 347$ pentru proiect
Hi I´m a digital marketer with 10 years of experience, I have Google Ads and MailChimp certifications since 2014 and I’m a preferred Freelancer because of good results in past projects.