Comprehensive Digital Marketing Course for 2023 with AI Integration
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Hireyy is seeking a qualified freelancer to design and deliver a comprehensive 40-hour digital marketing course for the year 2023. The course should be tailored to cover essential digital marketing strategies, with a particular focus on AI tools like Chat GPT, Google Analytics, keyword planning, meta ad campaigns, keyword selection, and competitor analysis.
2. Course Content:
The course should include the following key topics:
Introduction to Digital Marketing in 2023:
An overview of the current digital marketing landscape, trends, and challenges.
AI Tools in Digital Marketing:
In-depth exploration of AI tools, with a particular focus on Chat GPT and its applications in digital marketing.
Google Analytics Mastery:
Detailed training on setting up and effectively utilizing Google Analytics for data-driven decision-making.
Keyword Planning and Selection:
Techniques for keyword research, selection, and optimization for SEO and paid advertising campaigns.
Meta Ad Campaigns:
Strategies for creating and managing effective meta ad campaigns across various platforms.
Methods for analyzing competitors' strategies and leveraging insights to gain a competitive edge.
3. Delivery Format:
The course should be delivered in a recorded format, with each module clearly outlined and accessible to students.
Live demonstrations of the tools and concepts covered in the course are required.
The course should span a total of 45 hours, with modules distributed evenly to ensure comprehensive coverage.
5. Course Material:
Freelancer is responsible for creating course materials, including presentations, assignments, and quizzes to reinforce learning.
The course should encourage active participation, discussions, and Q&A sessions to enhance engagement.
Freelancer should design assessment methods, such as quizzes or assignments, to evaluate the understanding and application of course content.
Hireyy is willing to pay 6000 INR for the complete course design and delivery.
9. Tools Usage:
The freelancer is expected to use live tools during demonstrations, ensuring hands-on experience for students.
- The course should be designed and delivered within a reasonable timeframe as agreed upon by both parties.
ID Proiect: #37217920