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Shopify Developer & Meta Ads Specialist for D2C Brand (Theme Modifications + Ad Creatives) Project Overview We are looking for an experienced D2C eCommerce expert or agency team to assist us with two core areas for our Shopify store: 1. Shopify Theme Development & Code Modification (CRO & UI/UX improvements) 2. Meta Ads Strategy & Creative Design (Facebook/Instagram campaigns) Scope 1: Shopify Website Development & Optimization - Modify theme Liquid, CSS, JavaScript, and HTML files to enhance store functionality and layout. - Improve mobile responsiveness, store navigation, and checkout UX. - Implement CRO (Conversion Rate Optimization) tactics (e.g., sticky add-to-cart, trust badges, custom upsell/cross-sell blocks). - Optimize page loading speed and technical performance. Scope 2: Meta Ads Strategy & Creatives - Provide creative concepts and design high-converting Meta (Facebook & Instagram) ad creatives (Static Images, Carousels, and Video Ads/Reels). - Recommend campaign strategies for Top-of-Funnel (Cold Audience) and Bottom-of-Funnel (Retargeting). - Provide feedback on landing page conversion alignment to lower Customer Acquisition Cost (CAC). --- Requirements & Qualifications - Proven track record with Shopify custom theme customization and Liquid coding. - Strong portfolio of high-performing Meta ad creatives for D2C brands. - Deep understanding of D2C funnel optimization and ecommerce metrics (ROAS, CTR, CVR). --- How to Apply Please include the following in your bid: 1. Links to 2-3 Shopify stores you have customized or developed. 2. Examples of Meta ad creatives you have designed (and performance metrics if available). 3. A brief note on how you would approach optimising a D2C store for higher conversions.
Project ID: 40743919
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60 freelancers are bidding on average ₹4,881 INR for this job

Hi! ++ My approach: → Audit your Shopify theme, mobile experience, navigation, product pages, cart, checkout journey, and page speed → Build clean Liquid, CSS, JavaScript, and HTML improvements that remain maintainable through future theme updates → Add CRO features such as sticky Add to Cart, trust signals, urgency messaging, cross-sells, upsells, bundles, and clearer product benefits → Improve landing-page hierarchy, mobile responsiveness, load performance, and tracking readiness → Develop Meta creative concepts for static ads, carousels, and Reels/video formats → Structure creative angles for cold audiences, warm retargeting, and product-aware visitors → Align ads, landing pages, offers, and messaging to improve CTR, CVR, and CAC efficiency → Review results using ROAS, CTR, CPC, ATC rate, CVR, and funnel-drop-off data For a higher-converting D2C store, I first clarify the audience, offer, objections, and product differentiators. Then I test clear value propositions, social proof, risk reducers, and creative hooks—rather than making design changes based on guesswork. I can share relevant Shopify and Meta creative examples, along with performance context where client confidentiality permits. Best regards, Abhay
₹3,250 INR in 7 days
8.2
8.2

With background working on Shopify and deep knowledge of CSS, HTML, and JavaScript, I believe I am the perfect fit for your Shopify modification needs. I’ve customized numerous Shopify stores before, incorporating CRO tactics to improve conversions and create an exceptional UI/UX experience. My dedication to long-term partnership means you’ll not only get precise deliverables but also valuable suggestions for growing your brand's online presence. Contact me at your earliest convenience through Freelancer chat; I'll be eagerly waiting to help transform your D2C brand for higher conversions.
₹2,500 INR in 7 days
7.0
7.0

Your checkout flow is leaking revenue if mobile users are abandoning at the payment step due to slow load times or clunky UX. This directly impacts your CAC because you're paying to drive traffic that doesn't convert. Quick questions - what's your current mobile conversion rate versus desktop? And are you running dynamic product ads with custom audiences or just broad targeting? Here is the architectural approach: - SHOPIFY LIQUID: Refactor theme files to add sticky cart, one-click upsells, and trust badge modules that reduce cart abandonment by 15-20%. - META ADS CREATIVE: Design scroll-stopping static and video ads using your product USPs, then A/B test 3 variants per funnel stage to lower CPA. - CRO OPTIMIZATION: Implement lazy loading for images, compress JavaScript bundles, and restructure checkout flow to hit sub-2s page load on mobile. I've scaled 4 D2C Shopify brands from $20K to $150K monthly revenue by aligning ad creative with landing page messaging and eliminating friction points. Let's audit your current setup on a quick call before you commit to changes.
₹2,930 INR in 3 days
7.2
7.2

Hello, I’m Dilip Kumar, with 12+ years of experience in Shopify, Website Development, Digital Marketing and Meta Ads. I can handle both Shopify theme customisation and D2C growth, including Liquid/CSS/JavaScript, CRO, speed optimisation and Meta campaigns. I’ll optimise mobile UX, navigation, sticky ATC, trust elements and upsells, while creating static, carousel and video creatives for cold and retargeting audiences. I’ll track CTR, CVR, CAC and ROAS. Best regards, Dilip Kumar MasterRewathi
₹5,000 INR in 20 days
6.3
6.3

Hello, I’m Raj Kumar, with 15+ years of experience in Shopify, eCommerce development, CRO and Meta Ads. I can handle both Shopify theme customization and D2C advertising, connecting storefront improvements directly with campaign performance. I’ll optimize Liquid/CSS/JavaScript, mobile UX, navigation, sticky ATC, trust elements, upsells and page speed, while structuring Meta campaigns for cold audiences and retargeting with creative testing and conversion tracking. I’ll use ROAS, CTR, CVR and CAC to guide optimization. I can provide relevant references and discuss your current store, creatives and campaign data. Could you share the Shopify URL? Best regards, Raj Kumar
₹5,000 INR in 30 days
5.8
5.8

Hi, I’d be happy to help with your Shopify store and D2C growth requirements. I have strong experience with Shopify theme customization, responsive UI improvements, product/collection pages, app integrations, and conversion-focused layouts. I can also create engaging ad creatives for Meta campaigns that align with your brand and products, while ensuring the Shopify store is optimized for a smooth customer journey and better conversions. I have hands-on experience with Shopify, Liquid, HTML/CSS, JavaScript, and eCommerce optimization, and can start immediately. Let’s discuss your current store and campaign requirements. Thanks, Priya
₹2,500 INR in 1 day
5.8
5.8

Hi there, As an established eCommerce developer and Shopify expert, I have successfully modified and optimized numerous Shopify stores to achieve their highest potential. With a proven record of improving conversion rates and implementing effective CRO tactics, I am confident that I can elevate your store's performance, focusing on mobile responsiveness, site navigation, checkout UX, and page loading speed. Moreover, I possess a deep comprehension of D2C funnel optimization and key performance indicators such as ROAS, CTR, and CVR. This understanding enables me to not only create powerful ads but also optimize landing pages for higher conversions thus ensuring a lower Customer Acquisition Cost (CAC) are achieved. Looking forward to building something remarkable together! Archna Sharma
₹4,000 INR in 1 day
4.9
4.9

Bridging custom Shopify Liquid development with high-converting Meta Ads is the ultimate formula for scaling D2C brands. By aligning storefront UX directly with your ad creatives, we eliminate friction and lower Customer Acquisition Cost (CAC). D2C Optimization & Ads Framework Shopify Customization & CRO: Modify theme Liquid, CSS, and JS to implement high-converting blocks (sticky add-to-cart, trust badges, upsells) while optimizing mobile responsiveness and load speeds. Meta Ads Strategy & Creatives: Design high-performing static, carousel, and video Reels ad creatives backed by structured top-of-funnel and retargeting campaigns. Funnel Alignment: Ensure landing pages match ad messaging seamlessly to maximize CVR and drive sustainable ROAS. CRO Approach: Audit drop-off points in GA4, implement friction-reducing UI/UX changes on product pages, and test thumb-stopping ad hooks that drive qualified traffic directly to optimized landing pages. Ready to scale your D2C brand immediately. Let’s connect! Best regards, Tara D.
₹5,000 INR in 30 days
4.9
4.9

As a seasoned Full Stack Developer, my expertise extends well beyond just web development. For the past several years, I've honed my skills and established a strong portfolio exemplifying my prowess in tailor-made eCommerce solutions. I'm proficient in all of the languages indicated within your project requirements and have a proven track record of success with Liquid coding for Shopify stores, bringing substantial value to my clients' businesses. In fact, my deep understanding of Shopify customization and optimization is exactly what your project needs to achieve its set goals of enhanced UI/UX, mobile responsiveness, conversion rate optimization, and improved technical performance. creatives that highlight product value proposition while ensuring they fit seamlessly into the overall marketing funnels. To optimize your D2C store for higher conversions, I'd adopt a holistic approach. It starts with conducting an in-depth analysis of existing data to identify areas that require immediate attention or holds more significant potential for growth. Following this, I would focus on streamlining the user journey by implementing CRO tactics like sticky add-to-cart features, trust badges, and personalized blocks to boost upsell/cross-sell potentials. Simultaneously, I'd utilize ROAS, CTR, and CVR to track campaign effectiveness and align landing pages for reduced CACs. s. Availability for
₹3,250 INR in 7 days
4.4
4.4

Dear Client, I can improve your Shopify D2C store with custom Liquid, CSS, JavaScript and HTML changes focused on better UI, mobile experience and conversions. I have 6+ years of experience in Shopify development, eCommerce and digital marketing. I can work on theme customization, sticky add-to-cart, trust badges, upsell/cross-sell sections, speed improvements and overall CRO. I can also handle Meta Ads creatives for Facebook and Instagram, including static, carousel and video ads, along with cold audience and retargeting campaigns. I can share Shopify work links and relevant Meta ad creatives in the chat box. Looking forward to your response on chat box. Thanks.
₹2,500 INR in 10 days
4.6
4.6

Hi there, For a D2C store, the strongest gains usually come from making the product journey, mobile experience, and ad-to-landing-page flow work together rather than treating Shopify and Meta as separate tasks. I can work across both sides, from Liquid/CSS/JavaScript theme changes to CRO improvements and Meta creative direction. I’d start by reviewing the current storefront, analytics and funnel behaviour, then prioritise changes around mobile UX, navigation, product-page persuasion, cart/upsells, speed, and tracking. For Meta, I’d structure creative concepts around cold and retargeting audiences and use landing-page alignment to support stronger conversion efficiency. I can share relevant Shopify examples and Meta creative samples, along with available performance data, during the discussion. Send me the current Shopify theme and your primary product/category, and I can outline the first CRO opportunities and a practical implementation plan.
₹2,500 INR in 5 days
4.1
4.1

Hello, I’ve carefully reviewed your requirements and have the expertise to deliver this project with high quality, on time, and to your expectations. With 6+ years of hands-on experience in Python automation, social media growth, and AI-driven workflows, I’m confident I can deliver the results you need. With over 5 years of Shopify theme customization and 3 years of Meta ad campaign management, I will enhance your store’s UI/UX and boost conversion. First, I’ll audit the current theme, identify speed bottlenecks and mobile gaps, then implement responsive tweaks, sticky add‑to‑cart, trust badges and custom upsell blocks. I’ll test across devices to ensure flawless checkout flow. Next, I’ll design a layered Meta strategy: a cold‑audience carousel highlighting product benefits, a retargeting video reel featuring customer testimonials, and carousel ads for cart abandoners. Each creative will be optimized for CTR and ROAS, with A/B testing on copy and imagery. Throughout, I’ll monitor performance dashboards and adjust targeting to lower CAC. The result will be a faster, more engaging storefront paired with data‑driven ad creatives that lift sales. Looking forward to discussing the project details further on chat. Best regards, NAVEEN THAKUR
₹2,500 INR in 35 days
4.2
4.2

Hi, Thanks for sharing your project. It aligns well with work I’ve successfully completed for other clients, and I’m confident I can deliver a high-quality solution tailored to your requirements. Before providing an accurate timeline, scope, and budget, I’d like to clarify a few key details to ensure we're aligned from the start. Freelancer’s proposal character limit makes it difficult to cover everything thoroughly here. If you're available, let's connect via chat. I can walk you through similar projects I've completed, discuss the best approach for your specific requirements, and answer any questions you may have. Once I understand your expectations, I'll provide a clear execution plan with realistic timelines and pricing. I’m ready to get started as soon as we finalize the details and look forward to working with you. Best regards, Mayank Sahu
₹3,250 INR in 7 days
3.8
3.8

With expertise in project scope management and code optimization, I have amassed a wealth of experience in Shopify theme customization and Liquid coding. Craftsmanship is a hallmark of my work, and I believe that would be ideal for enhancing your D2C store's functionality, UX and UI. My cleaning and functional solutions effectively develop meta ads strategies that convert, optimize page loading speed, redesign liquid CSS, HTML files, improvise mobile responsiveness, design effectively working meta ads creatives strategically & delivering successful campaigns. As a Shopify mods expert & D2C marketing strategist, I understand the importance of our collaboration being about more than just development. My approach to D2C focuses not only on higher conversions but also on driving Customer Acquisition Cost down. Aided by my deep knowledge of e-commerce metrics including **ROAS**, **CTR**, and **CVR**
₹2,500 INR in 3 days
3.9
3.9

I’ve reviewed the scope carefully, and the priority is to improve the Shopify storefront and Meta funnel together so the traffic being generated has a smoother path to purchase. I can handle the Shopify-side work across Liquid, CSS, JavaScript and HTML, focusing on mobile UX, navigation, speed and practical CRO improvements such as sticky add-to-cart, trust elements and upsell/cross-sell sections. I can also support the Meta side with static, carousel and short-form creative concepts, plus separate cold-audience and retargeting approaches. My process would start with an audit of the current theme, product/landing pages and tracking, followed by the highest-impact storefront fixes and structured creative testing. I’d use the resulting conversion data to guide further changes rather than making cosmetic updates alone. Send the Shopify store URL and current Meta setup, and I can point out the first areas I’d prioritize.
₹3,250 INR in 5 days
3.1
3.1

Hi, Bojan here, from Serbia. What matters most in running your Shopify modification and D2C Meta Ads on Facebook and Instagram is paid and organic traffic that turns into sales you can measure. I'm a digital marketing specialist. I work with Shopify, JavaScript and Digital Marketing. With Shopify, the real challenge is tracking what converts. A common issue: spending on ads before tracking works, so nobody can tell what brought the sales. My plan: first, audit the current tracking, audience and offers. Then, set up the campaigns and content around one clear conversion goal. Finally, review results weekly, cut what does not convert and scale what does. I'd start with the main campaign as phase one. I've done marketing work in Shopify, and the first thing I check on a project like yours is broken conversion tracking. A few questions to better understand the scope: 1. Do you have customer reviews or results to use? Real proof in ads usually beats any clever copy. 2. Retarget site visitors before cold audiences? I'd recommend it, warm visitors convert first and show what works. 3. Do most customers buy on the first visit? If not, retargeting and follow-ups matter more than new traffic. I can start right away. Happy to go over the details here in chat and suggest the best approach. Looking forward to hearing from you, Bojan
₹12,000 INR in 1 day
3.2
3.2

Your Shopify redesign needs more than a new look it needs a B2C storefront that turns product views into purchases. I’ve developed custom Shopify themes from scratch and handled API integrations, so I can take this from redesign to a working store without unnecessary rebuilding. I’ll focus on the details that matter to B2C customers: fast mobile experience, clear product presentation, intuitive navigation, trust elements, smooth cart/checkout, and a reliable API connection. Freelancer.com doesn’t allow freelancers to attach portfolio links directly. Message me and I’ll send you my Shopify store and custom theme development examples. Let’s chat.
₹11,111.11 INR in 10 days
3.3
3.3

With over a decade of experience in providing top-notch eCommerce solutions, I firmly believe that my skills are perfectly aligned with your project needs. My flawless HTML and JavaScript knowledge make any Shopify theme modification or development an effortless task. In fact, I have transformed several Shopify stores in a way that not only enhanced site functionality and layout but also drastically improved store navigation and checkout UX, leading to higher conversion rates. I have sharpened my CRO skills by using tactics such as sticky add-to-cart buttons and custom upsell/cross-sell blocks to exceed user expectations, boost customer retention and increase cart value. Lastly, not only am I adept at creating functional websites but also skilled at driving heavy traffic to them via SEO practices and managing them expertly via social media platforms. Post-development support holds equal significance for me when it comes to project completion. So with me, you can trust a holistic blend of advanced skills, enriched portfolio experience in Shopify customization & Liquid coding, and a firm guarantee of meeting deadlines. Let's chat further and chart out how we can maximize your store's true potential together!
₹3,250 INR in 7 days
2.9
2.9

With a comprehensive skillset including Conversion Rate Optimization, CSS, Digital Marketing, and strong experience in Google Ads, I believe I'm incredibly well-suited to undertake your project. My knack for liquid coding and my proven success with Shopify custom theme customization prove my capability to handle the modification and optimization of your Shopify store, ensuring efficient CRO improvements. Through sticky add-to-cart features, trust badges and custom upsell blocks amongst others, I will enhance your store's mobile responsiveness, navigation and checkout UX for improved customer engagement. Furthermore, with my undeniable expertise in Facebook Ads and meta ads strategy, I am ready to conceptualize eye-catching campaign materials that will drive conversions and deliver ROI. My aim is to ensure that your D2C brand receives the attention it deserves by reaching the right audiences at every funnel stage. Having previously managed 100+ projects with successful outcomes across various industries including e-commerce, I am confident about implementing the optimal strategy for you.
₹10,000 INR in 30 days
2.6
2.6

Hi, hope you are well. I understand your project details. I will follow instructions and keep you updated. I am a reliable freelancer with 10+ years of experience in JavaScript, CSS, eCommerce, Shopify and I helped many clients in the past. Visit my profile to check my latest work and reviews from past clients. If you like my approach, please connect in chat. Talk soon, Olusoji
₹3,300 INR in 7 days
1.7
1.7

New Delhi, India
Member since Oct 1, 2026
₹12500-37500 INR
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$250-750 USD
₹12500-37500 INR
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₹12500-37500 INR
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