Social Media Manager

Race Lab is a Toronto-based advanced driving school. Originally founded in 2015 by performance rally champion Crazy Leo with Canadian Military training at its core, Race Lab has extended this skilled, unique expertise to the general public. We help people become the best possible driver they can be - whether it is to protect our country, to have fun, or to be competitive in motor racing.

We are seeking a passionate Social Media Manager to oversee all aspects of our Race Lab and Crazy Leo accounts - totaling nearly 600,000 followers combined. We require a self-motivated individual able to see the big picture and implement each step while coordinating with our various departments and directors remotely.

Roles and Responsibilities

Create social media growth plan and content

Manage day-to-day posting, editing and optimization of content on a variety of platforms including Instagram, Facebook, Twitter, LinkedIn and YouTube

Conceptualize and create eye-catching images for your social media; ability to think graphically is more important than technical design

Coordinating contests and other digital events

Create marketing campaigns such as polls and giveaways through creative posts

Diligent interaction during Race Lab and motorsport events in Canada, USA, World Rally Championship and European Rally Championship

Engaging with fans, replying to comments, coordinating social media engagements with sales people

Respond quickly to questions or complaints

Ability to move difficult questions & customers offline

Suggesting and executing creative promotional campaigns for visibility during motorsport and other major sporting events such as Formula 1, NASCAR, Superbowl, etc.

For example, posting dramatic moments with high-likelihood of being viral from other sporting events on Race Lab and Crazy Leo social media

Suggesting new, creative ways in which social media can be used to boost engagement

For example, curating a list of important dates - such as famous events in history, rally events, birthdays, etc. - and post accordingly

Occasional analytical reports of social media account performance, analyze and adjusting marketing strategy as needed

Required Skills

- Previous achievements with a variety of social media platforms

- Experience with paid advertising across all platforms, including Google

- Ability to communicate effectively in English; both written and oral

- Ability to work independently and take initiative

- Project and time management skills

- Basic Photoshop proficiency, experience with graphic design

- Experience with basic video editing

- Excellent attention to detail

- Answer the following question when you apply: (7*8)/2

- Ability to recognize potential sales prospects and engage professionally

- Ability to convey passion and excitement for the projects/services of the company

- Maintain a professional attitude with our team and online followers at all times

- Ability to effectively work with both computer and smartphone platforms

Desired Skills

- Advanced Photoshop and video editing knowledge (Premiere, AVID, etc.)

- General understanding and passion for motorsports and cars

- Customer service experience

- Proven sales track record

- Excellent understanding of Social Media marketing strategy

- Experience working remotely

Employment Options

- Social media management only

- and/or, if experienced, paid advertising in social media can be included

Compensation and work hours

This is a full time, remote position

Work days:

Due to the nature of social media work and Race Lab being held mostly on weekends, total work days per week is going to be 5, 2 days off is going to be Tuesday and Wednesday, but approximately 1 hour of work will need to be done during each day off.

Work hours:

from: 9:30 AM EST (4:30 PM in Kiev)

until: 8:30 PM EST (3:30 AM in Kiev)

A total of 3-5 hours of free time during all work days depending on publishing schedule.

Aptitudini: Facebook Marketing, Instagram, Marketing prin rețelele de socializare, Reţea de socializare, Twitter

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Despre angajator:
( 0 recenzii ) Toronto, Canada

ID Proiect: #19639384

22 freelanceri licitează în medie 34$/oră pentru acest proiect


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