Without knowing my target clients emotional drivers where be it to make them feel better, fill a need, to save them time and money or make life easier or more valuable, I dont think I can offer an important message to my target audience, whomever that may be.
Surely I can tell you that as you're hearing about papa joeys chicken on the radio at 6pm while your driving home, is going to appeal to a need and most certainly chose the best form of marketing for guys going past drive through.
Or the short fat lady whose stuck at home out of frustration in the middle of the day watching countless excercise machine infomercials is most likely going to get on her phone and inquire about the AB Flabinhatter 2000 even if she has to make 6 fortnightly payments equal to that of her own vehicle running costs. As it goes we are pumping marketing messages directly into her grey matter at a time when little miss flabby cheeks should probably be outside walking it off, primary driver here is she wants to feel better.
But hey dont tell me about the articles I read recommending a certain freelancing website, well worded stories inspiring me to think that I could do any one or multiple tasks on this amazing platform, only to realise I have to pay before I even become relevent. But atleast my life seems easier and more valuable, despite the fact that the only guys i've spoken to all day are freaking scammers and want a bit of ching from me.
Yep its all sales my friend, its all sell it or be sold.