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# eCentral Marketplace — Website Redesign & SEO Project **Website:** [login to view URL] We are looking for an experienced **WordPress designer/developer and SEO specialist** to redesign and optimize our entire website. The goal is to create a modern, professional, mobile-friendly website that is easy to navigate, SEO-optimized, and built to generate more leads. ## 1. Complete Website Redesign * Redesign the entire website with a modern, professional look. * Improve navigation, layout, typography, images, and overall user experience. * Create a clean, mobile-friendly design for desktop, tablet, and mobile. * Improve homepage and all existing service pages. * Add stronger calls-to-action and quote/contact buttons. * Improve forms, testimonials, FAQs, footer, and menus. * Use professional, relevant images throughout the site. * Optimize the design for conversions and lead generation. ## 2. SEO Content & Keyword Optimization * Perform keyword research for all major insurance services. * Identify primary, secondary, long-tail, and local keywords. * Rewrite and improve existing website content for SEO and conversions. * Make content professional, clear, original, and easy to read. * Optimize content around search intent without keyword stuffing. * Add relevant FAQs and calls-to-action where needed. ## 3. On-Page SEO Optimize every important page for: * SEO titles and meta descriptions * H1, H2, and H3 headings * Primary and secondary keywords * URLs/slugs * Image file names and alt text * Internal linking * Anchor text * Breadcrumbs where appropriate Make sure each page has a clear SEO focus and unique metadata. ## 4. Technical & Back-End SEO Perform a complete technical SEO audit and fix issues involving: * XML sitemap * [login to view URL] * Indexing and crawlability * Canonical URLs * Redirects and broken links * Duplicate content * Mobile usability * Website speed * Core Web Vitals * Image optimization * Plugins and unnecessary scripts * Schema/structured data * WordPress SEO settings Review Google Search Console if access is provided and correct applicable issues. ## 5. Create 4 New State-Specific Pages Create four unique, SEO-optimized pages for: * Florida * Georgia * North Carolina * Texas Each page should include: * Unique state-specific content * SEO title and meta description * H1/H2/H3 structure * Relevant insurance services * State-specific keywords * FAQs * Internal links * Images with optimized alt text * Strong calls-to-action * Quote/contact opportunities Do not simply duplicate one page and change the state name. Each page should provide unique and useful content. ## Final Deliverables The completed website must be: * Professionally redesigned * SEO optimized * Mobile responsive * Fast and functional * Properly structured for search engines * Optimized for lead generation * Fully tested on desktop and mobile * Free of broken links and major technical issues **Please provide examples of websites you have designed and SEO-optimized, preferably for insurance, healthcare, financial, or other service businesses.**
Project ID: 40739366
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589 freelancers are bidding on average $1,003 USD for this job

Your site needs more than a visual refresh—the real issue is making every page clearer for users and stronger for search visibility at the same time. I’d approach this as a full WordPress overhaul with improved structure, cleaner conversion paths, rewritten SEO-focused copy, and proper technical cleanup so the redesign actually helps rankings and leads instead of just changing the look. I’ve handled projects where the work included redesigning older business sites, rebuilding navigation and page layouts, rewriting weak content, fixing indexation/meta issues, and setting up stronger on-page SEO across the whole site. That combination matters here because design, content, speed, mobile UX, and technical SEO all affect one another. I’d also make the 4 state pages unique enough to avoid duplication issues and target local intent properly. - Roughly how many total existing pages do you want redesigned? - Is the current site staying on WordPress, or are you open to a cleaner rebuild on WordPress if needed? - Do you already have Search Console/Analytics access and any target services/keywords by state?
$1,185 USD in 18 days
10.0
10.0

Hi, The redesign should improve more than just the look of the site—it should give each page a clear search purpose and make it easier for visitors to take action. I can handle the SEO side of the project, including keyword research, content optimisation, page titles/meta, headings, internal linking, image SEO, technical SEO, sitemap, indexing, redirects, schema, GSC/GA4 and the four state-specific landing pages. I’d also review the existing site structure before the redesign so important rankings, URLs and SEO value aren’t lost during the migration. For off-page SEO, I can build a clean strategy around relevant citations, local opportunities, brand mentions and quality white-hat backlinks. My main expertise is SEO rather than full UI/UX website design, so I’d prefer to be transparent about that. If you already have a designer/developer, I can work alongside them and make sure the new site is built with SEO properly in mind. Best, Regards, SEOIDEAL
$750 USD in 30 days
8.9
8.9

Hi, We have 15+ years of web design, development & SEO experience with 1327+ client reviews and specialize in website redesign, UX optimization, technical SEO, responsive development and conversion-focused improvements. I can help completely overhaul your website with a modern, user-friendly structure while strengthening its SEO foundation, performance and conversion potential. * WEBSITE OVERHAUL & SEO PLAN * ✅ Audit the existing website, design, UX and SEO issues ✅ Create a modern, responsive and conversion-focused layout ✅ Improve navigation, site structure and overall user experience ✅ Optimize pages, URLs, titles, meta descriptions, headings and content ✅ Improve page speed, mobile performance and Core Web Vitals ✅ Fix technical SEO, indexing, internal linking and other website issues ✅ Test the redesigned website across devices and monitor SEO performance I’ll first review the current website to identify design, usability, technical and SEO gaps, then prioritize improvements that can make the biggest impact. The goal will be a cleaner, faster and more search-friendly website that provides a better user experience while supporting long-term organic traffic and conversions. Best Regards, Firoz
$750 USD in 30 days
8.7
8.7

Hi, eCentral needs more than a visual redesign. The navigation, service pages, content structure, and technical SEO all need to work together to turn insurance traffic into qualified leads. I can handle the WordPress redesign, mobile UX, CTAs, forms, testimonials, FAQs, and conversion-focused layouts, then optimize each page for search intent, titles/meta, headings, internal links, images, schema, and technical SEO. I’ll also build the Florida, Georgia, North Carolina, and Texas pages with genuinely unique content rather than duplicated state templates. I can audit sitemap, indexing, canonicals, redirects, Core Web Vitals, plugins, and Search Console issues, then test the complete site across devices. Do you already have target insurance services/keywords, or should I handle the keyword research and mapping as well? Hafiz S
$999 USD in 2 days
8.7
8.7

With my extensive 10+ years of professional experience as a Full-Stack Web & eCommerce Developer, I am confident that I have the skills and expertise you are seeking for your comprehensive website overhaul project. Not only do I have the web design skills to deliver a modern, professional, user-friendly website like you are asking for, but I also have the SEO knowledge to optimize it effectively for search engines. My proficiency in WordPress and other relevant CMSs will ensure a smooth transition and redesign process with minimal disruption to your online presence. I have successfully executed similar projects in the past where not only did I redesign the websites but also employed substantial SEO work, which resulted in significant improvements. Some examples of my previous works include eCommerce platforms like WooCommerce, Shopify, Magento, as well as content-focused websites built on platforms like Wix, Squarespace, and Webflow. My abilities extend to both frontend responsive design and backend optimization; facets that are particularly crucial in your project that require SEO from day one of the design process.
$1,125 USD in 7 days
8.3
8.3

Hello, Hope you are doing well, I’ll audit the current site, research keywords/search intent, rebuild the layouts, optimize on-page/technical SEO, improve speed and internal linking, and create unique state-specific landing pages with proper metadata/schema. With 10 years of experience in WordPress, web design and SEO, I can handle both the design/development and SEO implementation while keeping the content natural and conversion-focused. Let’s chat to review the current website, priorities and target keywords so we can plan the complete redesign. thank you Regards Gaurav Garg
$1,125 USD in 12 days
8.6
8.6

Your brief makes it clear that this is not just a visual refresh—you need the website rebuilt so the design, content, and SEO all work together. The weak spot on projects like this is usually that a new template gets installed without fixing structure, headings, internal linking, speed, and conversion flow, so I’d handle it as a complete redesign with SEO implemented page by page. I’ve done WordPress-based redesign work where we improved navigation, mobile layout, metadata, image handling, content formatting, and technical SEO together rather than treating them as separate tasks. That is especially important for your state-targeted growth, because those new Florida, Georgia, North Carolina, and Texas pages need unique content and proper search intent targeting to be useful. If helpful, I can also include a clear off-page SEO roadmap after the on-site work is complete. - About how many total pages are currently on the website? - Are you keeping the same branding, or do you want updated styling as part of the overhaul? - Do you already have Search Console and Analytics connected, or should that be reviewed from scratch?
$1,000 USD in 5 days
8.2
8.2

Hi! My name is Marjan and I'm here to offer you my services as a skilled applicant with over a decade of experience working on Freelancer.com. I believe I am the best fit candidate for this project due to my extensive experience; I would like to have a discussion to get to know that we both are on the same page. Once the scope will be locked, I will start working on it right away.
$750 USD in 7 days
8.1
8.1

Getting your marketplace noticed by the right buyers and ranking well on Google comes down to clean page layouts and very carefully researched keywords that match what people actually type into the search bar. I will start by looking closely at your current pages and mapping out a fresh visual plan in Figma so you can see the new layout and approve every single detail before any code is written. Once we agree on how everything should look, I will build the new pages using WordPress and Elementor Pro with custom CSS to make sure the site loads fast on phones and desktop screens alike. Every piece of content will be carefully rewritten by hand to include your target terms naturally, while the backend gets fully configured with clean URL structures, proper schema markup, XML sitemaps, and fully linked Google Analytics and Search Console tracking. For your new state specific pages covering Florida, Georgia, North Carolina, and Texas, I will create original and locally relevant content paired with strong call to action buttons to drive conversions. After setting up a solid off page SEO strategy and fixing any technical errors, I will run thorough speed and mobile checks before launching the site live and recording a detailed video walkthrough so you know how to manage everything easily. Could we have a short call before you award? Tell me a time. Salma
$2,000 USD in 30 days
8.8
8.8

Hi, I will optimize your website with Ai SEO/white hat SEO to improve your website's visibility in search engines. My approach includes a combination of on-page and off-page and technical SEO. My goal is to get you ranked on the first page of Google and get a complete SEO service as a top Google ranking. Take a look at my SEO process:- 1. Auditing your website 2. Keyword re-search 3. Website analysis 4. Competitive analysis 5. On-page SEO 6. Off-page SEO (link building secure back-links) 7. Weekly reports 8. Monthly reports By working together, we can achieve the following results: ▶ Increased organic traffic: Bring more targeted visitors to your website. ▶ Higher search engine rankings: Improve your visibility in search results for relevant keywords. ▶ Improved User Experience: Create a website that is easy to navigate and provides value to your visitors. ▶ Increased Conversions: Convert more website visitors into customers. ▶ Increased Brand Reputation: Establish your business as a trusted authority in your industry. I am confident that my expertise and proven track record in SEO can help your business achieve these goals. Let's discuss your specific needs. Thank you -
$750 USD in 60 days
8.2
8.2

Hello, I’d be glad to help redesign and optimize eCentral Marketplace in WordPress. I can improve the site’s structure, responsiveness, lead-generation flow, on-page SEO, technical foundations, and create unique Florida, Georgia, North Carolina, and Texas pages. I’ll also focus on Core Web Vitals, internal linking, schema, metadata, forms, and conversion-focused calls to action. One useful improvement would be tracking form submissions and quote-button clicks to measure SEO and redesign results. I can share relevant service-business examples from my portfolio and would approach the work with careful testing across desktop, tablet, and mobile. Check out my portfolio here:- https://www.freelancer.com/u/installerpoint Best Regards, Muhammad Adeel
$750 USD in 7 days
8.2
8.2

I can handle this as a complete WordPress redesign and SEO improvement: conversion-focused responsive layouts, service-page and state-page content, keyword/on-page optimization, technical audit, schema, redirects, speed/Core Web Vitals and testing. I have 12+ years of experience, a 4.9 rating from 366 reviews, and Preferred Freelancer status. Delivery in 10 days with a structured handover and measurable launch checklist.
$1,100 USD in 10 days
8.4
8.4

Hello, I’m Dilip Kumar, with 12+ years of experience in Website Design & Development and SEO, including 10+ years with WordPress. I can completely redesign your existing website with a modern, responsive UX while implementing strong technical, on-page and local SEO. I’ll handle keyword research, SEO-focused content, page structure, metadata, schema, internal linking, speed optimisation, Search Console issues and off-page recommendations. I’ll also create and optimise the four state-specific landing pages for Florida, Georgia, North Carolina and Texas. I can share relevant website and SEO examples and provide the timeline and fixed project cost after reviewing the current website and complete scope. Best regards, Dilip Kumar MasterRewathi
$750 USD in 30 days
8.2
8.2

Hello, I am excited to offer my expertise as a Web Designer and SEO Specialist for the comprehensive website overhaul and SEO optimization project you posted. I understand the importance of creating a modern, professional, and user-friendly website that is fully optimized for search engines and conversions. Based on your detailed project description, I am confident in my ability to handle the complete website redesign, including improving the overall user experience, ensuring responsiveness across all devices, and implementing strong SEO strategies. My approach involves a meticulous redesign of every page, incorporating clean and easy-to-navigate layouts, high-quality images, and consistent branding elements. For SEO optimization, I will conduct thorough keyword research, optimize on-page elements, and address technical SEO aspects to enhance search visibility. I have a proven track record in WordPress/web design, UI/UX design, on-page and technical SEO, keyword research, and Google Analytics. I have successfully redesigned websites and implemented SEO strategies that have driven significant improvements in organic visibility and user engagement. I invite you to check my portfolio for examples of my previous work in website redesign and SEO optimization. Let's discuss your project further to create a tailored solution that meets your goals effectively. Looking forward to collaborating with you on this project. Sincerely, Rajesh
$1,125 USD in 60 days
7.8
7.8

Hello, Hi, START the work NOW, I’m available to start immediately and can deliver professional website re- design within the agreed timeline. Please share your project requirements, existing website/app, wireframes, reference designs, or competitor examples, and I can get started. What I Can Deliver: High-fidelity UI designs Website & mobile app UI/UX Responsive desktop, tablet & mobile layouts Landing page design Dashboard & SaaS interface design E-commerce UI/UX Navigation & interaction design Interactive Figma prototypes Existing UI redesign & UX improvements Looking forward to creating a seamless and engaging user experience for your project! Best regards, Ravikumar.k,
$750 USD in 7 days
7.7
7.7

Hello, I’m Raj Kumar, with 15+ years of experience in WordPress development, UI/UX, technical SEO, keyword research, content optimisation, and website speed optimisation. I can handle the redesign and SEO implementation together, ensuring the new site improves usability and preserves valuable existing search visibility. I’ll audit the current site, research search intent and competitors, redesign every page with a responsive conversion-focused structure, optimise on-page and technical SEO, improve internal linking/schema/speed, and create the four unique Florida, Georgia, North Carolina, and Texas pages. I’ll also provide an actionable off-page strategy and configure GSC/GA4 where required. Would you like the redesign to retain the current WordPress setup and URLs wherever possible? Best regards, Raj Kumar
$750 USD in 30 days
8.1
8.1

Hello, Yes, we can help you with this project. I have few questions related to your project specification. Lets discuss over chat. Our specialty:- Angular, React, Nodejs, WordPress, PHP, Laravel, CodeIgniter, CakePHP, MySQL, Mongodb, PostgreSQL, Mobile App for IOS and Android, HTML5, Bootstrap, JavaScript, etc... Why choose us: 1. Over 130 projects & 5 out of 5 star rating 2. No bad review yet 3. Most importantly 39% repeat hire rate [It's hard to find that kind of percentage here in freelancer] Thank you Liza
$1,125 USD in 7 days
7.8
7.8

A full redesign only pays off if the site becomes easier to navigate, faster on mobile, and better aligned with how people actually search for your services. For your project, I’d focus on rebuilding the existing pages with cleaner UX, stronger content structure, and proper on-page and technical SEO so the website performs better instead of just looking newer. I’ve handled website revamps where the deliverable included content improvement, metadata, headings, image optimization, schema use, crawl/indexing checks, and conversion-focused page layouts. Your brief also calls for localized growth, so the 4 new state pages would be written as distinct landing pages with their own keyword angle, CTAs, and internal links—not duplicated location content. I’d recommend WordPress if the current setup is flexible, since it gives the best balance of SEO control and easy long-term management. - Do you want every page content-rewritten, or should some pages keep most of their current copy? - Are there any competitor or reference sites whose style you like? - Should the off-page SEO portion be delivered as a strategy document only, or do you want help starting citation/link work too?
$1,125 USD in 7 days
7.4
7.4

Hi, I’d be happy to handle the complete redesign and SEO implementation for eCentral Marketplace. 1. Relevant experience I have 12+ years of experience with WordPress, UI/UX, technical SEO, local SEO, speed optimisation and conversion-focused websites. I’ve worked on business, eCommerce and service-based websites from redesign through SEO implementation. 2. SEO work I handle keyword research, content optimisation, technical SEO, on-page SEO, Google Search Console, Analytics, schema, internal linking and site-speed improvements. 3. SEO results I can provide relevant case studies/examples privately and show the specific improvements achieved where client data can be shared. 4. Timeline Approximately max 2 weeks, including redesign, SEO implementation, four state pages, testing and final optimisation. 5. Price My estimated fixed project price is within uour budget, covering the complete scope listed in your brief. 6. CMS I recommend staying with WordPress if the current setup allows it. This keeps content management simple and gives you flexibility for future SEO and landing-page growth. I’ll make sure the redesigned site is fast, responsive, SEO-friendly and structured properly for long-term organic growth. Happy to review the existing setup and confirm the final scope before starting.
$750 USD in 7 days
7.6
7.6

Hi, I went through your project "Comprehensive Website Overhaul with SEO Optimization" and I can help. I'm a web developer working across Website Design, Graphic Design, SEO, WordPress, Google Analytics, HTML, Keyword Research, Web Design, building custom functionality, plugins, themes and integrations. I have many years of experience in programming, along with in-depth knowledge of software architecture, software development, and database systems. I have a strong background in web development and have worked on many projects, including e-commerce websites, custom plugins, and integrations and ability to solve quickly the every problem and then I always ensure the high quality & low cost of the work. Please have a look at my profile. Happy to discuss scope and timeline. Best, Hoang
$750 USD in 1 day
7.4
7.4

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