We are developing a quoting website for trucking insurance products under the name Quote My Rig. This site will feature a rater tool provided by a different team, allowing users to receive quotes for various insurance products. The site will be hosted and owned by McNaire Underwriters, but the branding, product offerings, and overall design will be for Quote My Rig.
Key Details:
Site Purpose: To provide a user-friendly platform where users can quickly get insurance quotes for trucking and long-haul operations.
Target Market: The primary audience is trucking companies, independent truckers, and long-haul operators who need insurance coverage.
Key Features:
The landing page will showcase the various insurance products available, with a focus on clear, easy navigation.
The page should highlight the ability to receive quotes, explaining the products available in an informative yet straightforward way.
Modern and sleek design, matching the professional yet approachable tone of the trucking industry.
Design Requirements:
A clean and modern look that’s sleek, visually appealing, and easy to navigate.
The landing page must effectively communicate the trucking insurance options available, as well as the benefits of using the platform.
The McNaire Underwriters brand will not be the focal point of the site, but they will provide the insurance product offerings. Quote My Rig should be the primary focus of the design and branding.
Example for Inspiration: The website for Freight Insurance Fast can be used as a reference for functionality and layout, but we aim for a more polished, modern design.
Please make sure that the design reflects the nature of the business and provides an easy-to-understand flow for users who need trucking insurance quotes. The goal is to create a professional, intuitive, and attractive landing page that encourages users to get quotes quickly.