cial media platforms, particularly in relation to advertising/branding and customers
strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
knowledge and understanding of algorithms and search engine optimisation
creative skills for contributing new and innovative ideas
strong communication and people skills for articulating ideas to colleagues and clients
leadership qualities to lead and motivate a team
excellent team working, collaboration and networking skills
organisational skills, with the capacity to prioritise and work across multiple projects
project and campaign management skills
the ability to work well under pressure in order to meet deadlines
skills in data analysis and interpreting statistics
online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
an eye for detail and the ability to work accurately
motivation and commitment.