Urban Gym
9MK, Principality of Andorra. The customer's order was that Urban Gym became the main country's urban gym. Urban Gym is a chain of several gyms located in the Principality of Andorra. To carry out the task was performed a traditional media campaign and the other in street marketing. The center target is sought executive staff, men and women dedicated to working much of the day, with high average incomes and with little time to devote to the care of his physique. The concept on which the work was, gym and urban city dwellers. To work develops a sub-concept of bonding with the brand, adding the acronym "itzat" (in Catalan) in Castilian would be "Izates", based on this concept with elaborate graphs comparing these actions daily actions with similar activities that can be performed in the gym. At first the campaign was developed as a positioning campaign and attracting new customers, but its acceptance has been so welcoming and leading
About Me
Hi I'm Joan, I work as a freelancer in the areas: UX / UI Design and Art Direction. I'm 14 years of experience in the field of communication, design and user experience. I'm passionate about ideas and connecting ideas + people, so since I started working with analog and digital media. This has led me to learn about different countries: Germany, Spain, Andorra, Paris, and Mexico.
