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$50 USD / Hour
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United Arab Emirates (6:54 AM)
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Joined on May 18, 2011
$50 USD / Hour
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• 10 Years of experience in Media & Advertising • Proficient Digital Media Planner and Buyer • Google Ad Certified and Qualified Social Media Strategist • Planned and successfully managed Awareness and Performance-based campaigns • Expert knowledge of Display, Mobile, Video and Search ads • Thorough knowledge of Programmatic Buying • Expertise in handling clients from Luxury Beauty & Fashion, Automotive and Healthcare sectors • Proficiency in platforms: Facebook Business Manager, Google Ads, Bing Ads, Google Analytics, Snapchat Ads, Linkedin Ads, Youtube Ads, Twitter Ads, Adform DSP, Yahoo Gemini, Quora & Reddit Ads, InMobi, Social Bakers, Double Verify, Basecamp
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Experience
Integrated Communications Manager
Sep, 2017 - Present
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8 years, 10 months
Strategies dC
Sep, 2017 - Present
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8 years, 10 months
Oversee all aspects of audience acquisition from media planning, execution, optimization and reporting across all digital media channels, such as mobile, social, programmatic, native, search, content, etc. Implementation of media campaigns for mobile and social media. Analyze the results and make optimizations while the media is live and use empirical data to improve performance and decrease cost. Provide reporting insights into campaign metrics, performance, and cost.
Sep, 2017 - Present
•
8 years, 10 months
Media Manager
Mar, 2013 - Aug, 2017
•
4 years, 5 months
AMC Advertising & Marketing Consultants
Mar, 2013 - Aug, 2017
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4 years, 5 months
Managed media campaigns of the clients such as Bentley, McLaren, Mitsubishi, Rolex, American Hospital Dubai, Dreamland Aqua Park, Abu Dhabi Tourism & Culture Authority, Mavi, Menchie's, etc Developed media plans, campaign process and media recommendations to meet goals and objectives set forth by the business briefs Executed all aspects of digital media planning and buying Planned and managed all the media campaigns on Facebook, Instagram & Google Adwords
Mar, 2013 - Aug, 2017
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4 years, 5 months
Senior Media Planner
Jun, 2009 - Feb, 2013
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3 years, 8 months
InterPublic Group
Jun, 2009 - Feb, 2013
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3 years, 8 months
Manages media campaigns of the clients: Club Mahindra, Sulekha.com, Indian Terrain, Kalyan Silks, Vanitha, Mahindra Zest, Mahindra Homestays and KSWDC – ATL and BTL Planning effectively to optimize the available budget Buying media effectively to attain the campaign objective Analyzes the competitors’ media activity and build strategy accordingly Proficiency in media software to analyze for effectiveness Performs market research for the clients and prepare pitch presentations
Jun, 2009 - Feb, 2013
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3 years, 8 months
Education
Amrita University
2007 - 2009
•
2 years
Master of Business Administration

India
2007 - 2009
•
2 years
Qualifications
Google AdWords - Mobile Advertising
2018
Google Ads
2018
Google AdWords - Display Ads
2018
Google Ads
2018
Verifications