Lee S.

Lee Sinoff is an award-winning Writer / Designer / Creative Resource with 30+ years of experience as an Operations, Management, Marketing, Branding & Project Management generalist. His years as a professional are reinforced with an MBA in Marketing & Management, and a BSJ in Public Relations & Journalism. He has extensive experience in creating, orchestrating, implementing & managing Programs, Projects, Campaigns & Events. His experience includes "Applied Creativity", Strategy & Planning, Problem-Solving, Leadership Development, Logistics, Sourcing (internationally) and what he likes to describe as "Detail & Headache Management". Lee has contributed to three books by McGRAW-HILL — writing about “Applied Creativity”, Marketing, Branding, Marketing Management, Public Relations, Advertising & Special Events — and, in the 1990's, Lee wrote a Marketing & Communications Encyclopedia for PRENTICE HALL, based on his own research. And, he has personally earned 14 national, state & local Advertising & Deign awards as a Creative Director, Art Director & Copywriter. In addition, Lee has created, written, designed & produced numerous White Papers, on various general & specific topics. For example: “MISSION EVERGREEN: A Carbon Emissions Briefing”. And, “JUST CALL ME CHEF ! Who’s Who in the Professional Kitchen”. And, “RED, OR WHITE ? A Guide to Wine Tastings”. “PRICING STRATEGY: The Puzzle of Pricing”. “MANAGED CARE: Member Benefits & Services”. As a Writer / Designer, Lee focuses on producing products which are engaging, informative, insightful, persuasive and, when appropriate, entertaining. His work includes web content, brochure copy, advertising copy, news releases, feature stories, articles, script writing (writing for ‘spoken word’), speech writing, White Papers, Research Papers, Marketing Plans, Business Plans, Communication Plans, Fiction, Poetry & Prose. He’s always conscious of Content, Context & Continuity. And, tone, mood, rhythm & flow. He believes that the ear is the direct path into the brain, and he’s very aware of every word chosen, whether the ‘key’ words are the right words, the ‘sounds’ those words make... and, how those ‘sounds’ impact the Reader / Viewer. Lee's credentials include being the VP of two top-tier Marketing / PR firms in Miami; serving as the Editor / Publisher of an award-winning, four-color City Magazine; and being the founding Editor / Publisher of a six-state, regional, Industry newspaper, owned by a New York-based publisher which produced 22 monthly business / industry magazines and staged business / industry Trade Shows. Lee was also the Founder, President & Executive Director of the Doral-Airport West Chamber of Commerce, in Miami, which, at one time, was the 10th largest Chamber of Commerce in the three-county (Miami-Dade County, Broward County & Palm Beach County) South Florida region.