mlassoff

About Power Plant Marketing Power Plant Marketing is a new company. Part marketing company, part multimedia and graphic design firm, Power Plant provides strong design and technology-based solutions for real estate companies, builders, developers, and title firms many others. Power Plant’s philosophy toward the development of marketing materials and marketing programs is integrative. A strong belief in the power of branding and development of elegant and accountable marketing systems, Power Plant provides a wide range of services to its clients. Intelligent marketing strategies and outstanding creative services, with a specific focus on real estate, make Power Plant Real Estate Marketing stand out among its competition. Power Plant Principals and Partners Mark Lassoff, Chief Executive Officer: Mark Lassoff started in real estate marketing in the Fairfield County, Connecticut market. Having studied communications and social work in college, Mark quickly realized his passion was marketing and design. Mark’s varied experiences have included working as a counselor, hotel manager, sales manager, corporate trainer and graphic and web designer. All have prepared him to meet the challenges of producing marketing that speaks to diverse populations. Mark has been a staff designer and marketing strategist at both Gracy Title and Chicago Title Insurance Company in Austin. Mark’s previous clients have included the University of Texas at Austin, Texas State Affordable Housing Corporation, New Horizons Computer Learning Centers, and Peach Pit Publishing. Lui Caleon, Chief Creative Officer: Lui Caleon is a graphic design natural. Originally from New Orleans, LA, Lui is passionate about design and specializes in designing logos and corporate identity packages. Lui studied journalism at the University of Texas at Austin focusing his studies on magazine journalism and editorial design. Lui is an active member of the Austin chapter of the American Institute of Graphic Arts. Before forming Power Plant Real Estate Marketing, Lui worked as a graphic designer for Chicago Title and created identity packages for agents and brokerages. Lui’s work has appeared in both Tribeza Magazine and Texas Architect Magazine. Lui also is a licensed realtor and former Keller Williams agent. Lui is a 2004 American Graphic Design Award Winner. Services Offered by Power Plant Power Plant Real Estate Marketing offers a wide variety of services. They include: Creative Marketing Strategy Development Brand Development, Positioning, and Renewal Print Marketing Collateral Development Marketing Training Web Site Development Web Site Redesign Web Application Development Flyer Design and Printing Brochure Design and Printing Business Cards Direct Mail Campaigns