Birt&Tang logo
Birt&Tang is an anglo-chinese tea company with a large and complex product offer. The brief was to come up with a distinctive logo which could be used across the entire range. My scheme involved using two strong colours for every single tea. This meant that the logo had to remain distinctive regardless of the colours in which it was rendered. A secondary requirement of hindering copying was achieved by partly redrawing a News Gothic variant -- the ampersand and the 'g' are unique to the brand, and a couple of characters have additional darting to accommodate reproduction at large sizes.
About Me
There's an octopus on my profile because I don't want you to connect my work on Freelancer.com with my presence on other sites. It's pretty hard to be anonymous on the Web these days. If you really want to, you can find me PDQ. But I hope that you'll take a moment to understand why I run Niftygraphics as a separate business entity. I have a serious degree in English and a bunch of experience as a writer, and that's how I make my living. But I also worked around the design industry for years as a freelancer, trainer, and for quite a while as a systems manager. The last of those was at a really massive London design consultancy. Years after its spectacular crash, I still miss the place. It gave me a chance to hang out with world-class designers and to work with huge clients. I learned to wrangle CAD systems and do my own pre-press, and I got into a bunch of other tech stuff I'd never have got into otherwise. I also learned the importance of play. I don't do very much design these days, but it's on a higher level than the work I used to do. That's partly because I got my chops together, and partly because I try to only do stuff that I enjoy. Niftygraphics is an experiment in making money from purely creative work. I like to make money, but not as much as I like making nice logos. I favour bright colours and abstracted lettershapes. If you like what you see in my portfolio, I'd love to hear from you.
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