Sobia R.

PROFESSIONAL SUMMARY • 8.5 Years of Experience in Digital Marketing, Google Analytics Reporting and Analysis, PPC, SEM, Social Media Marketing, SEO and SMO, YouTube SEO, ASO • Google Ad words and Google Analytics Certificate Holder. • Experience in Google Adwords, Facebook Ads, LinkedIn Ads, Twitter Ads Bing Ads and Yahoo Ads Creations and managing ads for better results. • Creating Campaigns Strategies plans and optimizing based on client’s requirements • Creating customized Campaign Proposals based on the client’s business objective • Proven skills in Branding, Lead Generation, Online Sale and All others type of conversion-based Ads. • Proven skill in App Based Ads like App Install, App Sale and ASO • Build, optimize, and scale effective Digital marketing campaigns to drive user acquisition across major online advertising platforms like Google, Bing, Yahoo, Facebook, Twitter and LinkedIn • Setup Google Tag Manager (GTM) in our client’s website to add or update website tags easily without any bugging the IT folks. • Use Google Analytics tool to set up goals and asses the performance of all the campaigns and Reporting the Performance to client daily basis. • Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting online results • Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management and marketing • Experience in working with CMS (WordPress, Magneto) and HTML websites. • Proven skills in On-page & Off-page Optimization. • Experience in Link Building, Keyword Research, and Competitor Analysis. • Ability to analyze, and show the competitive keyword ranking on Major search engine Google, Bing & Yahoo. • Hands on experience on SEO & SEM tools: Google Analytics, Google Webmaster, SEMrush, AdEspresso, Ahrefs, Hotjar • Experience in Creating Xml and Html Sitemaps. • Experience in Google+ Business Page, Facebook Page, Twitter Page, and LinkedIn Business Page Creation. • Meta Tags Creation and Optimization and Technical SEO • Ad copies Creation and Optimization based on different channels like Google ads, Facebook ads, and more • Auditing Website based on Google SEO guidelines and identifying challenges after auditing the site and reporting to the clients • Reporting Webmaster issues to the developer to improve the page speed, 404 errors, mobile responsiveness and others