My passion, skills and work is centered around comprehending people, unearthing their deepest motives and triggers and diving into their environmental context for marketing solutions.
- Strategic Framework and ideation for Brand, Digital, CRM plans across sectors
- Consulting, Research and Analytics experience in Shopper and Retail vertical
Specialties: Brand Strategy, Brand Planning,Consumer/Shopper Segmentation and Profiling, Tracking Studies, Retail Studies, Shopper Marketing, Dashboard Conceptualisation