World Vision 30 Hour Famine
We asked kids to generate their own content that is about the cause for the purpose of raising money for their Famine. We partnered with MuchMusic and the top 5 fundraisers would get their campaign shown on MuchonDemand. It's audience AND brand relevant. The content is inspired by the cause. We used the big idea of "HOW WILL YOU SPEND YOUR 30?" as our starting point. By simply asking this question, we shifted the paradigm and made it personal. We asked kids to generate their own content that is about the cause for the purpose of raising money for their Famine. We provided the opportunity. They provided the passion. By giving students a chance to make their voices heard and become champions for the brand, we were able to turn a budget under $300,000 into over $4 million in donations.
About Me
An award-winning art director for over 14 years, his work has been recognized both domestically and internationally, including Cannes and the Caples. Partnered with Graham Mutch for over a decade, the two have been responsible for such clients as Bell, McDonald's, BMO Bank of Montreal, Cogeco, Durex, Volvo, Kraft, Sears, American Express, Procter & Gamble, Saturn/SAAB and Shoppers Drug Mart and more. Jamie produces a weekly advertising comic with Graham, called [login to view URL] which is read in more than 100 countries. Specialties Art Direction, Creative Direction, Graphic Design, Integrated creative, TV, Direct Marketing, Digital, Promo, Retail.
$ 100 USD/hr
NEW FREELANCER!
