Design Logo and Branding for New Parent / Sister Company

• Stare: Closed
• Premiu: $125
• Intrări primite: 19
• Câștigător: nasimoniakter

Winner

Sumarul concursului

We are forming a new company entity that will need a very specific Logo along with a branding message. The deliverables will be required to be done in Vector (specifically Adobe Illustrator - AI) format. The fonts can be converted to Outlines for the purposes of refinement, so not worries there.

What we require (Deliverables are 3 items):
1. The logo itself, which will be based on the AI logo attached. The main Font Face is called "MotoMoto" and is a free font that has been attached. All sub text will be based on a licensed font that we will provide only for the purposes of this project. You will need to delete the font when complete please. We want to make a derivative that is similar to a couple other projects we have done. That being said, please look very closely at the specific stacking of the original logo, the character art and suggestions will be the key that can make your design win along with your ability to deliver smooth gradients while capturing the colors and adding an impactful element of fun to the mixture. So, none of those typical canned drop in logos... you need to do this based on our prior logo. That being said, if you don't understand, please ask questions.

Company Name: OCD 3D Labs
-- The "3D" should be superscripted next to the word OCD
-- OCD should be stacked over LABS
-- Character should appear to the right of the Logos as before, do not make this a square, but rather a little bit of a rectangular shape like the prior logo
(PRIOR LOGO for Bad Juju Games has been provided for reference)
-- Character art, we are prepared to go several directions and will be using either the Furry Eyeball Monster or the Devilish Monsters provided. If you want to pick one, feel free..... But you'll have a better chance of winning this contest if you provide a couple iterations with different characters.

COLOR: We are looking to use Pantone Coated Plus Series.
-- The gradient should be comprised of a Bright Green (Pantone 2271C) and Bright Purple (Pantone 2592C). you can definitely use mid tones and other tones in Gamut for the purposes of your gradients. Do take a close look at the example files, as you will see how we did it before with Yellow, Orange and Reds. In our case, however, we ABSOLUTELY want Green, Purple and can have some touches of Blue. All colors should be considered "Silky" meaning they will have an artificial sheen or pearl effect, like you would see on an automobile. We really want it to pop out. Actually look at all the references we provide, they will help you to get the color concept. But we are doing a lot of airbrushing using paints like Createx Candies and Createx Wicked Colors Neon Lime Green. Monster should be green/purple too.

FONT: Main Font for words OCD and LABS will be using the Moto Moto font and Kondolar for the textual elements. Both have been provided in attached files.

2. Secondly, once you have the logo, just a very simple and separate word mark that uses Kondolar, Character and the logo and says: "MADE BY OCD 3d"

3. Give us your take on the new business card design. Same format as the ones provided in AI, but we would like you to incorporate the colors and information that I have provided and play around with positioning.

Most of the work has been done with for you. It's about getting creative and submitting the best mix of color use, design and fun creativity. Do well on this contest and we will surely hire you to also do some follow-up work. Again, take a good look at the color requirements, our concept of cute/fun character and getting creative on the implementation. DO NOT just throw up some stock logo that you submit on every contest. Make sure to follow our lead, we are designers looking for even more creative input.

Attached, I have done the major work for you in Illustrator. For delivery, we are expecting AI files, and all 3 deliverables included.

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