Amazon PPC Manager

We are looking for an Amazon PPC Manager to run and manage our Amazon PPC campaigns.

In this role, you must have experience running PPC campaigns for Amazon products and be very familiar with ranking on Amazon’s search engine. You must also be well-versed in the principles of search engine marketing (SEM) including search engine optimization (SEO). You should also be analytical and good with numbers and have excellent reporting skills using excel. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI) by optimizing ACOS.

Responsibilities:

• Form an effective Amazon PPC strategy.

• Launch and optimize existing PPC campaigns.

• Be actively involved in keyword selection

• Create separate campaigns for each SKU, so that you have control over budget for each SKU.

• Monitor budget and adjust bids to optimize sales and ACOS.

• Track KPIs to assess performance and pinpoint issues.

• Produce weekly reports for management:

a) The report must contain a tab for each SKU. Each tab must contain key metrics of each SKU on a weekly basis. (order, cost, impression, clicks, CTR, Conversion Rate & Acos). Each of these metrics must also be graphed separately on the tab for each product, so we can visualize the trend of performance of the campaign.

b) The report must also contain a master summary page that shows. Account level performance. Cost, Sales and ACOS across all SKUs. This must also be displayed graphically.

c) The report must also include recommendations and actions taken each week to improve existing and new campaigns.

• Find ways to reduce ACOS by adding negative keywords and eliminating risk of click fraud

• Keep on top of new trends in Amazon PPC

• Must have experience with Headline ads as well.

Requirements:

• Minimum 2 to 3 years’ experience running Amazon Ad campaigns (Must show proof) – Only looking for experienced candidates.

• Must be able to demonstrate experience – Very important

• Experience in data analysis and reporting – Must be an advanced excel user and powerpoint user

• Familiarity with multiple platforms (e.g. AdWords and Facebook) is preferred, but not required.

• Excellent communication skills

• Analytical thinking with strong math skills

• AdWords certification is a plus

Important: Please mention the resident of the US when you apply for this job, so we know that you have fully read the job description and understand the requirements for this job.

Please note:

• We will only be hiring people with proven experience. If you do not have the experience required, please do not apply as your application will not be accepted.

We currently have 20 SKUs and we will be adding many more SKUs over the next 12 months.

Monthly Pay: $175 to $250 USD (Based on experience)

Applications we use, familiarity with this software is helpful but not required:

Hubstaff

Helium10

Monday

Publicitate eCommerce Google Adwords Internet Marketing Keyword Research

ID Proiect: #21031506

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