Digital Marketing Plan for New Website [ No bidding price manipulation, please ]
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I am in need of a digital marketing plan for my new website that focuses on building brand awareness and increasing both sales and traffic in the education industry, specifically targeting students, parents, and educators. The ideal freelancer for this project will have experience in digital marketing.
Key requirements include:
- Developing a comprehensive digital marketing plan that includes strategies for social media, email marketing, and search engine optimization
1. Marketing Strategy:
• Develop a comprehensive marketing strategy tailored to the new website.
• Define the core messaging and value proposition.
• Outline the key marketing channels and tactics to be utilized.
• Examples of marketing channels: search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, influencer marketing, etc.
2. Content Strategy:
• Plan and create engaging and relevant content for the target audience.
• Determine the content formats (articles, videos, infographics, etc.).
• Establish a content calendar with topics, publication dates, and responsible parties.
• Outline content distribution and promotion strategies.
3. SEO Strategy:
• Conduct keyword research to identify target keywords.
• Develop an on-page optimization plan to improve website visibility in search engines.
• Outline strategies for link building and improving domain authority.
• Monitor and analyze website performance using SEO tools.
4. Social Media Strategy:
• Identify the most suitable social media platforms for the target audience.
• Create a content plan for social media channels.
• Define strategies for community engagement, influencer partnerships, and social advertising.
5. Paid Advertising Strategy:
• Determine and allocate the budget across different advertising platforms (Google Ads, social media ads, display networks, etc.).
• Develop ad campaigns with clear objectives, targeting options, and ad creatives.
• Monitor and optimize ad performance regularly.
6. Measurement and Reporting:
• Establish a system to track and measure the performance of marketing initiatives.
• Regularly analyze and report on the KPIs defined in the objectives section.
• Use analytics tools to monitor website traffic, conversions, and user behavior.
Overall, I am looking for a freelancer who is highly skilled in digital marketing and has a proven track record of success in the education industry. I would love to discuss this project further with you if you have the expertise and experience to help me achieve my goals.
ID Proiect: #36662326
Detalii despre proiect
I am ready to provide a digital marketing plan for your new website that focuses on building brand awareness and increasing both sales and traffic in the education industry, specifically targeting students, parents, an Mai multe
53 freelanceri licitează în medie 133$ pentru acest proiect
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