I'll introduce myself quickly. My name is Togi. I made my way back to Mongolia, after attending a university in the U.S. for 5 years. Currently I'm working on my own venture, and I'm here on freelancer to support myself whilst I do that.
Here's my experience that's related to Social Media briefly:
- Led a team of 8 interns to get a local business in Colorado off the ground. The project focus was purely Social Media. Developed rapid testing strategies during the early phase and ran the analytics to measure results. Later, executed on said strategies and discoveries to build social-proof, new daily walk-ins, increase workshop attendance, as well as Facebook page engagement.
- Managed a fitness athlete page with 45,000+ fans. The engagement rose +30% during my tenure. Given the type of the Facebook page, engagement was the metric that mattered the most.
- Built and ran an online newsletter that reached daily 6,000+ unique visitors. Funneled visitors to build an email list. Email lists is how newsletters make money.
- Own an app page on Facebook with 6,400+ likes.
- Worked on a social media campaign that reached 3,000,000+ people in one month.
What you need is not just a 'social-media person', it's more a person in charge of growth, and funnel optimization (converting leads into real purchases), and do rigorous tests to find viable tactics and real strategy in the long term.
I would love to have longer conversation and discuss what your own vision for the company is.