A Result-oriented professional with over 7 years of experience in communication strategy, brand management, and public relations activities
• Seasoned communications professional who excels in creating stories and generated positive PR value whilst delivering 30 million media impressions with various projects
• Proven track record of developing a brand image in the media by creating publicity for the promotional activities around the brands and building a relationship with media professionals
• Hands-on experience of styling, attention to detail, creativity, networking and team working to build communication strategies for brands by creating media plans and special promotional public relations plans
• Substantially increased public awareness through ongoing media and community outreach, created all marketing materials including website, e-newsletters, annual reports and brochures
• Drafted, reviewed and edited news releases, web content, handbooks, pitches and other related material in support of the company’s public relations initiatives
• Deftly placing the brand in target audience with the use of correct media portals and publications to meet and exceed client expectations and project requests on time and within budget
• Proficiency in branding initiatives by developing communication campaigns, promotional material, market intelligence and database for the local market to maximize outreach