Internet Marketing Manager / Content manager:

Summary We are looking for a dynamic, self-motivated individual to direct the overall growth and strategic direction of our organization's online presence in forex industry. The Internet Manaager is responsible for developing and managing a comprehensive online strategy, including internal and external promotion, content creation, design development and implementation, and on-line partnership building. The Internet Director will also support ad sales efforts, editorial & consumer marketing decisions, design plans, and overall strategic planning for the on-line business. This is a leadership position that requires someone who can motivate others to ensure the success of the department, and the organization as a whole. Responsibilities • Act as a strong business manager of the search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel. • Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap • Develop relevant ads and landing page content. • Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. • Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns. • Grow and optimize our keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording, etc. • Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins. • Identify and report on key performance indicators, and opportunities for improvement on a regular basis. • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives. • Create, develop and manage content for organization’s web presence (requires working with content management software) • Implement search engine optimization (SEO) recommendations such as: • Keyword research and specifications throughout web site pages • Site audits for SEO best practice compliance • IA and site design recommendations • Navigation and conversion analysis • Link analysis and building • Identifying and resolving issues with JavaScript, Flash, CSS, etc • Identifying opportunities to improve organizational and process enhancements that support SEO • Coordinate web projects across departments • Maintain a consistent look and feel throughout all web properties • Copyedit and proofread all web content • Oversee freelancers, including writers, copyeditors and community outreach organizers • Assure web-based information is archived for future needs and reference • Track and report on all site metrics • Work cooperatively with key team members • Integrate strategies and recommendations into other active marketing channels such as Email Marketing and Social Media, Plus yandex, [login to view URL] and some systems of retargeting. • Build and lead a talented, experienced staff Required Skills • Forex Market or similar industry Knowledge • Degree in Marketing or Journalism • Hands-on knowledge of best practices in SEO&SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint. • Exceptional copy writing and editorial skills. • Knowledge of HTML • Fundamenta • 2+ years experience managing content, paid and natural search programs for high traffic websites Three month probation period will be applied. The salary for probation period is 500$.