Kadija N.

A really passionate email marketer and CRM manager. I created and looked after many automated programs such as: Lead generation, post purchase, basket abandonment, browser abandonment and many more to generate sales and to improve customer lifecycle. Worked closely with marketing and e-commerce teams to analyse customer behaviour and improve on website UX and generate new relevant content for customers. Over the last year and a couple of months at Thought I helped grew database by double, built new customer journeys, improved on our unsubscribe rate and was responsible for reporting on KPIs such as revenue, conversion rate and AOV. Also, took a great responsibility in managing end to end direct mail project from dealing and managing suppliers to working closely with creative team and commercial director and also reporting on the end successful result.