In a career spanning 12 years, I have worked as a journalist and a corporate communication specialist. I have produced content for brands like Bajaj Auto, McDonald’s, Amazon, Tata Motors, Aditya Birla Group, HCL, Avetta, etc. I possess the experience of writing and editing thought leadership articles, informative blogs, whitepapers, case studies, brochures, flyers, newsletters/emailers, etc. In addition, I'm skilled in data interpretation, keywords mapping, magazine production, content strategy, and social media writing. Thanks to my rich experience, I’m able to craft content for brands as per their specific business needs by focussing on their target audience and adopting the right tonality and the style of writing required to achieve the targetted objectives.