Rituparna G.

In my role, I am responsible for developing and executing comprehensive social media marketing strategies across various platforms. This involves creating engaging content such as posts, graphics, and videos, and closely monitoring social media channels for trends, feedback, and interaction opportunities. Collaborating closely with the B2B marketing team, I identify target clients and tailor messaging to suit their needs. I support the creation of marketing materials aimed at B2B audiences and conduct thorough market research to stay abreast of industry trends and competitor strategies. Furthermore, I contribute to the creation and management of blog content, researching and writing posts on relevant topics. I assist in content planning, scheduling, and optimization, ensuring maximum impact and engagement. Additionally, I develop compelling case studies showcasing successful customer experiences and product implementations, aiding in product marketing initiatives by crafting collateral and presentations. My expertise extends to strategic communication planning for key initiatives and campaigns, crafting messaging and content that effectively resonates with target audiences. I actively support SEO efforts through keyword research and optimization activities, producing SEO-friendly copy for web pages, blog posts, and marketing materials. Utilizing tools like Google Analytics, I track website traffic and analyze user behavior, providing valuable insights to inform decision-making. In email marketing, I assist in campaign creation, content development, and performance analysis, continually optimizing content and design for enhanced engagement and conversion rates. With a keen eye for detail and a data-driven approach, I generate regular reports on key performance indicators, offering actionable insights and recommendations to drive marketing strategies forward. My ability to gather, analyze, and interpret marketing data allows me to identify patterns and trends, supporting the development of effective, data-driven strategies. I also implement experimentation techniques such as A/B testing to optimize campaign performance and ensure continual improvement.