Stefano M.

From strategy to execution, I aim to help you reach your company's objectives with efficient marketing & automation solutions. With 9+ years of hands-on experience in B2B & B2C, I can support you and your team with strategy & consultation or personally curate the implementation, helping you with: ✅ Marketing Strategy, Direction, Operations ✅ Lead generation: SEM search engine marketing (Google ads, PPC) & Social media marketing (Facebook ads, Instagram ads) ✅ CRM management & Data gathering (Hubspot, Activecampaign, Intercom, Zoho) ✅ A/B Testing frameworks & Conversion rate optimization (CRO) ✅ Customer journey analysis & optimisation ✅ Marketing & Sales Automation (Zapier, [login to view URL], Hubspot) ✅ Website audits & Competitor analysis ✅ Marketing communication (branding, value propositions, etc.) ✅ Email campaigns, Chatbots, Landing pages ✅ Mapping processes, pinpointing KPIs & OKRs, Reporting I apply the principles of RevOps in my job, seeing the customer journey as a whole system and ensuring customer centricity, data-driven decision-making, and operational efficiency. I'm a strong problem solver, passionate about AI and psychology, and an avid and motivated learner. Some of the roles I've covered in the past include: • Marketing Director at a US agency, mainly handling marketing strategy, SEM account management, and directing social & SEO activities. • Head of Marketing at a B2B Deloitte fast 50 top companies AU, crafting & executing multi-channel strategies, managing resources and all CRM & automation-related activities. On top of this, I have extensive project management experience with cross-functional, remote teams, with platforms like Asana, ClickUp, Trello, and Basecamp. ----------------- Some REAL results I obtained: • Customer-centric CRO: +108% Avg. on-page conversion rate (B2B, tech) • Google ads account optimization: +42% Conversion rate / -22% Conversion cost (B2B, marketplace) • Saved countless hours by streamlining processes, automating workflows, and removing silos across revenue-generating departments • Customer journey optimization: +5.1x ROAS in the first 90d from customer acquisition (B2B, tech) • Launched an aggressive expansion campaign targeting competitors, ~33% acquisition cost vs average campaigns & a vastly improved brand positioning (B2B, marketplace) • Designed & launched a multi-channel campaign to promote a new service, which accounted for an increase of ~10% of the total MRR (Tech) • Obtained x13 ROAS with Facebook ads for an event (B2C, Hospitality)