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Social media marketing is a service that helps businesses promote their products, services, and brand on social media platforms. The main objective is to reach and engage with a target audience, build brand awareness, and ultimately drive sales. A professional in this field will use strategies such as content creation, influencer partnerships, paid advertising, and data analysis to create a successful social media marketing campaign. The end goal is to increase visibility and establish a strong online presence for the business, helping it to reach its marketing and sales goals.