Country Furniture made from Reclaimed Lumber Store needs SEO

Hey Everyone, So my parents have a website and a company here in Massachusetts, U.S.A. They hand craft country furniture out of reclaimed materials from old barns and houses that are being torn down. Every piece is unique and beautiful. They've been in business for over 35 years, and though the website (designed by me over the years) is great, they need more traffic so they can get more business because they just aren't getting enough visibility. We are interested in working with an English speaking firm that specializes in SEO, link building, and traffic generation to build up backlinks and other such SEO activities to increase google rankings and increase traffic to the site. I am the webmaster, so i can help with any changes necessary on the site to support the effort. Please only respond if you are going to explicitly explain what it is you think you can do for the business. Keyword analysis will have to be done to see what the best keywords would be to go after. Some that I have already analyzed that would be good would be "reclaimed wood", "antique furniture", "country furniture", "rustic furniture", "custom furniture", "hand crafted furniture", etc.. I'm interested in what you feel would be the best way to increase traffic to the site from the United States (we dont sell outside the U.S.) The website is [login to view URL] I recently had a SEO effort done on another site of mine for $80. We're looking to commit to a monthly SEO effort, reoccuring, so long term relationships are definitely welcomed.