Academic Marketing Plan for Tourism

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Hello, I can tackle this project effectively, drawing on my extensive background in marketing and academic writing. For your marketing plan targeting the tourism and hotel industry, I'll conduct a thorough analysis of the target audience, considering factors such as demographics, psychographics, and behaviour patterns of leisure travellers, business travellers, or families. Competitor analysis will also be a key focus, examining the strengths and weaknesses of rival establishments to identify opportunities for differentiation. Drawing on my experience in academic writing, I'll ensure that the marketing plan is meticulously researched, well-structured, and supported by relevant theories and frameworks. I understand the importance of adhering to academic standards and will provide proper citations and references throughout the document. While prior knowledge of the tourism and hotel industry is advantageous, I'm committed to conducting comprehensive research to gain insights into industry trends, challenges, and best practices. I look forward to the opportunity to contribute to the development of your marketing plan and help you achieve your objectives in the tourism and hotel industry. Regards Aqsa.I

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The definition of a marketing strategy can vary, to set expectations I have drafted the typical sketch of a marketing plan: I include goal development, SWOT analysis, PESTLE analysis, competitor analysis, buyer persona development, marketing communications strategy including PR, AR (if applicable), and so on, stakeholder identification, route to markets. The steps I take to I can deliver for you: 1. I will arrange a fact finding video conference with yourself after sending a list of questions over to you about your business, your aims, and objectives. 2. After I have researched any gaps, I will then draft a SWOT analysis and some SMART goals for your organisation 3. Once you have approved the above, I will complete the first draft of the marketing strategy document 4. I will then send that to you for your review, and we will have a further video conference call where I will answer any queries you may have. 5. A final draft of the marketing plan will then be submitted to you for your use. This offer includes the research and analysis of the following items. With the final report, you will receive all the information used on the research, which will be used to make the recommendations and next steps that you should take to grow your business. -SWOT Analysis -Keywords + Trends Analysis -Social Listening -Consumer Research -Market Segmentation -Competitive Environment -PESTEL Analysis -360 Marketing Strategy -Actionable Marketing Plan. -Sales Strategy -Pricing Strategy

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